In today’s technologically advanced society, businesses are using every tool available to meet customers’ expectations and provide satisfying customer relationships. Many companies are learning that the traditionally siloed data and lack of communication between their sales, customer success, and marketing teams are no longer enough to keep up with demand and the competition. Many are…
In 2022, the old adage “every dollar is a vote” rings truer than ever, as customers place higher premiums on companies they relate to on a personal level. To accommodate these values, companies are being pressed to find new ways to enhance the customer experience with interactions that are highly individualized and more personally relevant.…
Are you struggling to reach your target audience despite marketing on the most popular channels? Rest assured that while this is common, there is a simple reason why: you’re not crafting and delivering your messages based on the customer’s journey and decision intelligence. As Annette Franz, an internationally recognized customer experience thought leader, once said:…
Lead generation is vital for business growth. However, maintaining a steady stream of leads is often monotonous work with many manual interventions. Working with an integration partner to automate lead management between HubSpot and NetSuite eliminates the need to manually enter data into different marketing tools, boosting productivity and keeping prospects and existing clients engaged…
Connect Marketo, an Adobe Company with Multiple CRMs At Vertify, we work with a lot of marketers who are hyper-focused on creating the best and most efficient lead-to-opportunity workflow. The only way to convert leads to opportunities in an efficient manner is to orchestrate this operation with automation technology. Automated integration technology must be smart,…
Data analytics is here to stay – it’s the secret weapon that puts the “intelligence” into Business Intelligence (BI). However, as you might imagine, data analytics is only ever as good as the data obtained and the processes used to derive trends and insights from that data. Full data management platform integration is the best…
If you’re a marketing manager, you know how important it is to have accurate and up-to-date customer data. Without it, you can’t hope to create effective marketing campaigns. You’ve got your CRM, ERP, and maybe even a few custom applications specific to your industry. But what about online marketing? Chances are you’re using various tools…
Enterprise data integration tools are the key to harnessing and leveraging your organization’s data. These tools extract, link, and synchronize the information that would otherwise be trapped within disparate applications. McKinsey’s analysts believe that the new competitive business edge lies in properly utilizing the data generated in internal and external applications. That’s because the business…
Before learning about NetSuite data integration, it may be worth remembering that NetSuite is a software company that provides cloud-based business management services to nearly 29,000 customers across 215 countries. It enables businesses to combine, manage, and interpret data from multiple points on one platform. These capabilities allow the solution to identify the significance of…
How much of your business data is trapped in NetSuite? Leveraging business intelligence is essential for strategic-thinking corporate decision-makers, and NetSuite’s comprehensive business management software generates plenty of data. But you can only convert data into usable intelligence when information can freely flow between systems, and the best way to do this is through a…
So, it’s Monday morning, and as a marketer, you’re wondering what needs to be done. Send emails? Create a poll? Optimize your newsletter? Push out more blog content? What are you going to do today to win? For most marketers, it is either a shot in the dark, a gut feeling or a standard protocol…