If you’re a marketing manager, you know how important it is to have accurate and up-to-date customer data. Without it, you can’t hope to create effective marketing campaigns. You’ve got your CRM, ERP, and maybe even a few custom applications specific to your industry. But what about online marketing? Chances are you’re using various tools…
Enterprise data integration tools are the key to harnessing and leveraging your organization’s data. These tools extract, link, and synchronize the information that would otherwise be trapped within disparate applications. McKinsey’s analysts believe that the new competitive business edge lies in properly utilizing the data generated in internal and external applications. That’s because the business…
Before learning about NetSuite data integration, it may be worth remembering that NetSuite is a software company that provides cloud-based business management services to nearly 29,000 customers across 215 countries. It enables businesses to combine, manage, and interpret data from multiple points on one platform. These capabilities allow the solution to identify the significance of…
How much of your business data is trapped in NetSuite? Leveraging business intelligence is essential for strategic-thinking corporate decision-makers, and NetSuite’s comprehensive business management software generates plenty of data. But you can only convert data into usable intelligence when information can freely flow between systems, and the best way to do this is through a…
So, it’s Monday morning, and as a marketer, you’re wondering what needs to be done. Send emails? Create a poll? Optimize your newsletter? Push out more blog content? What are you going to do today to win? For most marketers, it is either a shot in the dark, a gut feeling or a standard protocol…
Several years ago, the Harvard Business Review published an op-ed describing the rivalries between sales and marketing departments. The two functions are inextricably tied, and their ultimate goals are to add to a company’s bottom line. Yet, when sales goals aren’t met, sales blames marketing, and marketing blames sales. A Hubspot Salesforce integration can bridge…
Here’s a “wow” projection: According to Statista, e-commerce will be the leading retail channel by 2022, with consumers forecasted to spend up to $4.8 trillion online. (Take that abandoned shopping cart!) Thus far, this economic boom is driven by a core set of independent e-commerce and marketing platforms. Are you one of the savvy business…
Determining which marketing efforts are driving revenue and by how much is the godfather offer of the Hubspot Revenue Attribution. And an ultimate goal for marketers. When armed with accurate data, marketers can link marketing efforts and investments directly to revenue, helping them secure budgets from decision-makers. But ROI is increasingly tricky to nail down,…
Salesforce now dominates the global customer relationship management (CRM) market with a 19.5% market share as of 2018. However, despite its popularity, it’s not the only data source organizations use to make marketing and sales decisions. There are several data integration tools for Salesforce that work better than its native app integration. Salesforce allows clients…
The Power of Integrations In a world where business leaders are increasingly dependent on real-time metrics, seamless data integration across all levels of the business is essential. NetSuite users are often forced to look for integration options to meet the needs of their growing businesses, and a NetSuite integration platform is a convenient solution. According…
Is repetitive and tedious work impeding your data scientists, analysts, and engineers from delivering their best work? Regardless of whether you realize it or not, you are likely sitting on mountains of valuable data. What can you do about it? Data analytics and automation can be your solution. Data is the lifeblood of every business.…