Wayne Lopez

Salesforce Data Integration: Go Beyond Native Integrations

Salesforce Data Integration: Go Beyond Native Integrations

A Salesforce data integration synchronizes the CRM with other apps and systems. This feature lets you leverage the CRM’s insights by crossing data into other sales or marketing systems. It’s a great way to ramp up productivity, boost efficiency, and enhance collaboration between teams.  Today’s marketers, sales teams, and corporate leaders are grappling with a…

5 Steps to Building a Revenue Operations Team

5 Steps to Building a Revenue Operations Team

Effective revenue operations take aligning sales and marketing, along with other customer-related functions like support and finance. And yet, RevOps managers often overlook marketing’s role when building revenue operations team. Revenue operations are geared towards driving sales-related goals. So, it is natural for this to emphasize sales strongly. However, marketing is fundamental for driving the…

Sales and Marketing Alignment Best Practices to Increase Your Revenue

Sales and Marketing Alignment Best Practices to Increase Your Revenue

The most successful companies consistently implement sales and marketing alignment best practices. When you align your sales and marketing teams so they’re working in lockstep, you’ll win more sales, generate more revenue, and see your business grow faster. In fact, 87 percent of sales and marketing leaders say that the alignment between sales and marketing…