Did you know marketers with a proactive marketing plan are as much as three times more likely to report success than those without? This is because an informed marketing strategy gives your team a clear and thorough action plan. In turn, this sets everyone up for success by laying out marketing objectives, the best tactics…
A good marketer knows that content is essential for turning leads into life-long clients. However, successful marketers understand that you must use the right content at the right time to increase conversion rates. You’ll need to transform basic sales and marketing integrations into intelligent data to achieve this. But first, you’ll need to understand your…
In the digital era, the attention span of people is reducing. If you delay or fail to provide the stimulation people crave, they quickly switch to other options. The same is true when it comes to leads. The faster your marketing and sales teams respond to leads, the higher your chances of converting them. But…
A Salesforce data integration synchronizes the CRM with other apps and systems. This feature lets you leverage the CRM’s insights by crossing data into other sales or marketing systems. It’s a great way to ramp up productivity, boost efficiency, and enhance collaboration between teams. Today’s marketers, sales teams, and corporate leaders are grappling with a…
Effective revenue operations take aligning sales and marketing, along with other customer-related functions like support and finance. And yet, RevOps managers often overlook marketing’s role when building revenue operations team. Revenue operations are geared towards driving sales-related goals. So, it is natural for this to emphasize sales strongly. However, marketing is fundamental for driving the…
Marketing data can make or break your business. It can be misinterpreted, misunderstood, or misread in today’s world. Too much time and money go into marketing to make a mistake. For that reason, you want to get the best results for your marketing dollars, which is why many marketers rely on Marketo. There are a…
HubSpot is an absolute inbound marketing industry beast, often considered one of the best marketing automation platforms. And as great as it is on its own, things get even better with a HubSpot data integration. Most HubSpot users like to connect it with other apps since it just makes sense to integrate your marketing software…
Do you know how much revenue your business will generate for the next year? If not, you probably need to consider investing in revenue forecasting software. Come to think of it, even if you have a good idea, the software can serve you well. Revenue forecasting software gives you deeper insights into your business’s revenue…
Personalized experiences are taking over the world. The number of interactions that take place both physically and virtually is compounding exponentially. We think of personalization as a long standing thing but it’s only in its infancy. For those willing to visualize a new way to relate person to person, or organization to organization, the outlook…
The most successful companies consistently implement sales and marketing alignment best practices. When you align your sales and marketing teams so they’re working in lockstep, you’ll win more sales, generate more revenue, and see your business grow faster. In fact, 87 percent of sales and marketing leaders say that the alignment between sales and marketing…
Want to use one of the world’s best CRMs with the latest rockstar marketing automations platform? A Salesforce and Marketo integration is the way to go. There might be hundreds of CRM options available, but only one reigns supreme. Salesforce is the original customer relationship management tool. It made the industry and is still the…