A Salesforce data integration synchronizes the CRM with other apps and systems. This feature lets you leverage the CRM’s insights by crossing data into other sales or marketing systems. It’s a great way to ramp up productivity, boost efficiency, and enhance collaboration between teams. Today’s marketers, sales teams, and corporate leaders are grappling with a…
Effective revenue operations take aligning sales and marketing, along with other customer-related functions like support and finance. And yet, RevOps managers often overlook marketing’s role when building revenue operations team. Revenue operations are geared towards driving sales-related goals. So, it is natural for this to emphasize sales strongly. However, marketing is fundamental for driving the…
Marketing data can make or break your business. It can be misinterpreted, misunderstood, or misread in today’s world. Too much time and money go into marketing to make a mistake. For that reason, you want to get the best results for your marketing dollars, which is why many marketers rely on Marketo. There are a…
HubSpot is an absolute inbound marketing industry beast, often considered one of the best marketing automation platforms. And as great as it is on its own, things get even better with a HubSpot data integration. Most HubSpot users like to connect it with other apps since it just makes sense to integrate your marketing software…
Do you know how much revenue your business will generate for the next year? If not, you probably need to consider investing in revenue forecasting software. Come to think of it, even if you have a good idea, the software can serve you well. Revenue forecasting software gives you deeper insights into your business’s revenue…
Personalized experiences are taking over the world. The number of interactions that take place both physically and virtually is compounding exponentially. We think of personalization as a long standing thing but it’s only in its infancy. For those willing to visualize a new way to relate person to person, or organization to organization, the outlook…
The most successful companies consistently implement sales and marketing alignment best practices. When you align your sales and marketing teams so they’re working in lockstep, you’ll win more sales, generate more revenue, and see your business grow faster. In fact, 87 percent of sales and marketing leaders say that the alignment between sales and marketing…
Want to use one of the world’s best CRMs with the latest rockstar marketing automations platform? A Salesforce and Marketo integration is the way to go. There might be hundreds of CRM options available, but only one reigns supreme. Salesforce is the original customer relationship management tool. It made the industry and is still the…
Are you trying to figure out the best method for a SugarCRM data migration? Generating, analyzing, or using customer data is no longer reserved for large companies, IBM, or quants with their own analytical formulas. Almost every business is swimming in it. We’re constantly generating it on our phones, computers, tablets, and now smart personal…
Introducing Lead Source Analytics Today, Vertify is announcing the launch of a new feature: Pivot by Lead Source. It’s the second automated pivot in Marketing Impact Analytics but received the highest demand amongst our users. We believe it’s going to be revolutionary for companies grappling with questions around where to invest their marketing dollars next.…
September is finally upon us and fall is about to be in full swing. Unless you live in Austin like most of the Vertify Team and the trees are not quite turning colors yet. Consider yourself lucky if they are. For most organizations that follow a calendar quarter, now is the time to start reviewing…