Metrics That Matter: Average Days from Campaign to Revenue

Most reporting only focuses on when a lead goes into the CRM and measures from SQL to close. It’s much more accurate for overall revenue reporting to report on the average number of days for a prospect starting in the marketing automation system – from first touch – to becoming a customer in the CRM.

Average Days from Campaign to Revenue:
How Does it Work and Why Does it Matter

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Our Formula

(Transaction Close Date – First Campaign Touch Date)/ Number of Transactions

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Key Objects

CRM – (Orders, Opportunities, Contacts)
Marketing Automation – (Leads, Activities, Campaigns)

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With this metric you will be able to:

Forecast

provide more precise revenue forecasting

Understand

which leads are moving through the revenue funnel

Accelerate

focus on improving ‘time to revenue’

Align

Diagnose lead handoff process

More Metrics From Our Vertify Revenue Impact Dashboard

days from campaign to revenue: marketing win rate

Marketing Win Rate

Find out more about this golden marketing metric and report on the percentage of marketing sourced leads that become actual customers.

days from campaign to revenue

Campaign to Revenue

Find out more about this golden marketing metric and report on the average number of days for a prospect starting in the marketing automation system – from first touch – to becoming a customer in the CRM.

days from campaign to revenue: lead gen by industry

Lead Gen by Industry

Find out more about this golden marketing metric and report on the number of leads based on industry type according to the Vertify dataset of over 40 million companies worldwide.

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