Metrics That Matter: Marketing Win Rate
Marketing win rate is the percentage of marketing sourced leads that become actual customers.
Marketing Win Rate:
How it Works & Why it Matters
With the marketing win rate metric, you will be able to:
Revenue Analytics
gauge bottom of the funnel conversion analytics
Understand
which leads are moving through the revenue – marketing and sales – funnel
Alignment
align sales and marketing teams leveraging revenue-focused metrics
Benchmark
base your decisions on
historical performance
The Vertify Revenue Impact Dashboard
Add more metrics to your dashboard
Average Value of Marketing Sourced Deals
Find out more about this golden metric and report on the average amount of closed-won opportunities that were marketing sourced leads.
Lead Gen by Industry
Find out more about this golden marketing metric and report on the number of leads based on industry type according to the Vertify dataset of over 40 million companies worldwide.
Campaign Conversion Performance
Find out more about this golden marketing metric and report on conversion rate from lead to opportunity by campaign.
Use Vertify to connect .
Request a Demo: