Where Does Dirty Data Originate?
The Importance of Data Quality Cannot be Overstated
For marketers, it starts with educating ourselves and our team as to what dirty data looks like in your marketing automation platform or CRM and where it originates.
Did you know, “the average contact database expires at a rate of 24% – 36% annually”
In this whitepaper, we map out where to direct your lens as you examine the problem of dirty data in your organization.