Top 5 reasons why users prefer Vertify’s RevOptics over traditional spreadsheets

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Top 5 reasons why users prefer Vertify’s RevOptics over traditional spreadsheets
Prospects often come to Vertify looking for ways to cleanse their contact database, append additional data points for better segmentation and lead routing, or to simply identify more contacts that match their ideal buyer profiles. Smart businesses know that favorable sales outcomes start with data quality. With that said, how can you prevent missed opportunities…
You know the feeling when the bathroom faucet begins to leak. It starts as a slow drip, almost imperceptible. After a while it picks up in intensity and frequency until it wakes you up at 3:00 a.m. Then you finally decide to do something about it. Like the dripping faucet, data doesn’t go bad all…
How to manage your marketing data cleanly and seamlessly. What’s the value of marketing analytics these days? So high, apparently, that companies plan to increase budgets for it over the next three years by 198%, according to a recent CMO survey. There’s little doubt that marketing analytics offers a treasure trove of customer information and performance…
We live in a world where we are surrounded by data – online behavior data, characteristic data, contact data, firmographic data, purchasing data, etc. It’s everywhere. Every human and business alike leaves behind a digital footprint. The businesses that are succeeding the fastest are those who have discovered how to effectively capture data, and more…
Inaccurate information can not only affect sales and productivity but credibility as well. Good data hygiene means taking the time to clean up, verify and organize data so that common issues like duplicates, mismatches, and missing elements no longer litter your CRM or Marketing Automation Platforms. Of course, there is no shortage of both free…
The lead hand-off process, i.e., determining when sales should engage with a qualified prospect, can be riddled with inconsistencies and ambiguity. The process is often an area of misalignment between sales and marketing leading to missed opportunities. Using account engagement scoring bridges this gap, leading to shortened sales cycles and more deals. If you’re unfamiliar…
Before any organization starts diverting existing marketing and sales resources to an ABM program, it needs to assess whether ABM is a strategy well-suited to its business model.