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The Modern Revenue Team: Aligning Marketing Automation & Sales Enablement Systems

The Modern Revenue Team: Aligning Marketing Automation & Sales Enablement Systems

As the trend moves towards merging sales and marketing teams within companies to build revenue powerhouses, the alignment of sales and marketing systems takes on a new level of importance. Let’s break it down. Historically, the relationship between sales and marketing has been disjointed and distant, often resulting in unrealized goals and finger-pointing. While some…