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With the advancement of technology and increased speed of communication, it is rare that one single, overarching campaign has the same effect on a mass of people and gets them interested in a product or service. In the past, marketers and advertisers would run generic, all-encompassing campaigns with hopes that it would appeal to everyone,…

Read More of Segmentation For the Win

Boost Marketing Efficiency and Outcomes Through Data Normalization Disparate data sources and marketing applications are leading to inconsistent and inaccurate data making it difficult for marketers to keep up with lead requirements and demonstrate marketing’s contribution to revenue. Marketing teams are used to hearing one thing over and over: “We need more leads!” The task…

Read More of Normalization to Rationalization

With fresh funding, new executive hires, and now the acquisition of Synthio in just the past 6 months, Vertify is positioned for 100% growth in 2020 Austin, TX, Feb. 20, 2020 — Vertify Inc., a customer data intelligence company announced that it has acquired Atlanta-based, Synthio Inc., a data quality and enrichment technology company. The…

Read More of Vertify Acquires Data Management Tech Company to Accelerate Growth of Customer Intelligence Platform and Better Align Revenue Teams, Applications, and Data

Valued Customers, Vertify was founded to improve the relationship of revenue teams through the idea that trustworthy data is essential to winning together.  Over the past decade, the role of marketing has evolved – as the drive for data became a marker for success, marketing looked to reinvent their metrics. But what became a common…

Read More of Letter to Vertify customers

Here, at Vertify, we love data, some have even called us data junkies, but we know that not everyone feels the same way. We’ve decided to help out our fellow marketers with a few simple tips on data management. Realize that Contact Data is your Biggest Asset Marketers are busy folks – we often have…

Read More of Don’t let Contact Data Control You

We’ve all heard about Software as a Service, or SaaS for short, but this blog is to discuss the new kid on the block – Data as a Service (DaaS).  Before we get into the nitty gritty of DaaS, we should probably go back to the beginning and briefly explain the “as a Service” family. It…

Read More of DaaS What I’m Talking About