It’s a unique time and we’re all preparing for the challenges the rest of the year will bring. In today’s discussion, we chat with Matt Klepac, CEO of Vertify in Austin, TX, about buyer sentiment and the differences we are seeing in how our target buyer – marketing and revenue operations – is spending their…
Another year, another blank slate for brand new email campaigns! If you’re like us, you’re planning out your year with various campaign topics to address. Before you finalize your email campaign strategy, check out these 6 tips for a successful email marketing campaign to make sure you’re on the track to success this year: 1.…
We live in a world where we are surrounded by data – online behavior data, characteristic data, contact data, firmographic data, purchasing data, etc. It’s everywhere. Every human and business alike leaves behind a digital footprint. The businesses that are succeeding the fastest are those who have discovered how to effectively capture data, and more…
Inaccurate information can not only affect sales and productivity but credibility as well. Good data hygiene means taking the time to clean up, verify and organize data so that common issues like duplicates, mismatches, and missing elements no longer litter your CRM or Marketing Automation Platforms. Of course, there is no shortage of both free…
Based in Salt Lake City, UT, GoEngineer delivers software, technology, and expertise that enables companies to unlock design innovation and deliver better products faster. Their assortment of offerings includes CAD design software and 3-D printing technologies along with training and support services. GoEngineer markets their offerings primarily to the end-user, i.e., the design engineers using…
The lead hand-off process, i.e., determining when sales should engage with a qualified prospect, can be riddled with inconsistencies and ambiguity. The process is often an area of misalignment between sales and marketing leading to missed opportunities. Using account engagement scoring bridges this gap, leading to shortened sales cycles and more deals. If you’re unfamiliar…
Email is still one of the most used forms of communication in the business world, and email marketing is consistently one of the most prevalent marketing channels available. It makes up for a large portion of most company’s marketing efforts, primarily because it is simple, quick and, when done right, yields desirable results. But what…
During the past few years, the Vertify team has had the opportunity to work with hundreds of our customers connecting NetSuite and Marketo. Along with implementing our RevConnect integration technology – used for lead syncing, personalization, and overall marketing attribution reporting – the team also assists with thought leadership and CRM/marketing automation best practices. Since…
Before any organization starts diverting existing marketing and sales resources to an ABM program, it needs to assess whether ABM is a strategy well-suited to its business model.
Vertify teamed up with Triblio, an account-based marketing software company, to explore how top B2B marketers are implementing ABM strategies. Read on to find out a few key tips and tricks to deploying a successful ABM strategy from guest blogger Phoebe Tran. No matter where you go, it seems that everyone is talking about account based…