Vertify for Improved Churn Reduction

Reduce churn and connect with your customer using data automation.

Improving NRR is critical to achieving high growth.

Retention is top of mind for top tier revenue leaders. Automating the nurture path for customers is one way to be a thought leader, drive innovation for your customers, and keep them coming back for more. Reduce churn via RevOps automation using personalization and segmentation. Ask us how.

4 ways automation improves churn reduction

Automated Personalization Email Automation Customer Segmentation Customer Retargeting

Automated Personalization

Every customer should feel special. Consistent communication with your customer is critical, but more importantly, consistent and personalized communication is the winning ticket. This is what customers really desire. But, you have hundreds of customers. How is personalization possible?

Using data automation apps like Vertify combined with best-in-class Marketing Automation Platforms and CRMs, you can ensure there is constant and personal communication with a customer. These tools can also help you know what your customers think about your product or service and whether their needs are being met. Personalize at scale with Vertify.

Email Automation

Email Automation

It's important to reach your customers where they live. All of us communicate via email in the B2B world, but how do you communicate with your customers in a scaleable and maintainable fashion?

The answer is by using Vertify to automate the communication between all of your customer data apps like Marketo, HubSpot, Salesforce, and SalesLoft. There are countless data points that live in each of these systems. Vertify uses those data points to become your single source of truth for automating communications to your customers and allowing you to scale your business. Reducing churn requires a feedback loop, and email automation with intelligent data points is critical to reducing churn for your business.

Customer Segmentation

Not all of your customers think the same way. Taking the same targeted approach to your entire customer base is an ineffective investment and does not provide a connection with consumers. Thus, churn will be inevitable.

A more targeted approach can be more costly because it requires systems like Marketo, SalesLoft, and Salesforce to work better together. However, it will come with a lower cost per result, because you will retain more customers in the end while increasing satisfaction and NRR. Vertify is the glue that empowers this level of personalized segmentation. Ask us how!

Customer Retargeting

Once customers are customers, you want to make sure you stay on their minds. Retargeting does this by making sure a banner with your advertisement shows up on different pages customers may visit, such as social media or search engines. This is not coincidence; it is retargeting.

It is critical that you have a data automation app in place like Vertify to maintain the data in your marketing platform. If that data is accurate and up to date, it makes retargeting possible. This can lead to more customers coming back for more, as well as creating customer loyalty.

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Outcome: Intelligent automation can help reduce churn for your business by automating the decision-making process and helping you to identify at-risk customers. Could the Vertify churn reduction automation workflow help you reduce churn by over 5% annually like it has other mid market B2B companies?

Automate retargeting to keep customers informed and engaged.

Automate customer success activities to move customers through the funnel.

Nurture your customers with personalized and segmented messages.

Use automation to learn from your customers' experiences as they engage your brand.

Churn Reduction Blog of the Month

When is the right time to start thinking about RevOps Automation?

Automation is the name of the game in 2023 and beyond. From industrial processes to your social media, adding automation elements can drastically improve productivity and save costs. These days, roughly 40% of mid-market and 25% of small companies say they’ve managed to fully automate at least one function of their business, further proving that there’s almost no area of your business that couldn’t be improved by using this tech.

Reduce churn with Vertify today.

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