Which Marketing Automation Systems are the Best?

Statistics show that 79% of high-performing companies have been using marketing automation for three or more years. But which marketing automation system is the best—Marketo, Hubspot, Eloqua, Pardot?

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07/22/2019 | Austin, Texas

Blog Post

Digital Marketing Gaps in the Financial Industry Leave Opportunity on the Table

After years of falling behind the “big data” bandwagon, the oil and gas sector is proving just how traditional, dinosaur-esque industries are able to leverage advanced marketing technologies to become dynamic players and outpace the market. But does this hold true for the financial services industry?

DOWNLOAD: Data Efficiency for E-Commerce

While some e-commerce companies are failing due to their digital marketing capabilities and/or strategies, others are quickly gaining market share due, in large part, to efficiency and accuracy of customer data.

Vertify Customer Story

Mentoring Minds, a growing online company that sells educator resources, implemented a customized version of Magento for their e-commerce platform. The challenge with this version of Magento is that its native integration component isn’t able to automatically sync data with a marketing automation system. The customer would either have to copy and paste data manually from its site to other applications or find an outsourced data integration tool that would eliminate the manual transfer of data along with the potential for human error.

When Magento Met Marketo: E-Commerce and Marketing Data Integration To Outrank the Competition

Who knew it? According to Statista, e-commerce is said to be the leading retail channel by 2022 with consumers forecasted to spend up to $4.8 trillion online. Today, Magento alone processes over a hundred billion dollars in online purchases every year for their customers. Not only are folks spending more time online, they’re spending more money during each shopping visit. In an ever-expanding market, how will your company stand out let alone leapfrog your competitors to gain market share?

Getting the Most Out of Your ERP System: Databases, Digital Marketing and Minimal Disruption

If you’re wondering how your ERP system stacks up to some of the latest and greatest cloud-based systems, there are more than a few things to consider.

Vertify’s Top Austin Places for Tech Talk, Toddies, and Treats

As an Austin local, I’ve witnessed firsthand how this once college-centered city has morphed into a piquant metropolis. What’s different about our city is that it’s nuanced with one-of-a-kind eateries that are something to experience all on their own. Hipster food trucks, dim-lit taxidermied whiskey bars, boho-chic tapas restaurants, vying bbq joints, and the recent sprout of secret rooms make Austin a gluttonous wonderland for restaurant aficionados.

8 Data-Driven Industries: How Data in CRMs is Changing the Game

Data is important in making decisions, but can it really give your company a competitive advantage?

The New Era of Customer Engagement: Evolve or Dissolve

In today’s Engagement Economy, it’s all about staying connected, staying fluid— not just because you have to, but because you want to. Why? Because engaging means winning and disconnection means dissolution.

Improved Data Quality, Automation, & Better Decision Making

Capitalize on the right data at the right time!

Vertify, the Movement

Vertify is changing the game when it comes to iPaaS (Integration Platform as a Service) technology.

Defining success for our clients in 3 steps

Success. It means different things to different people, and comes with a variety of definitions...

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