Vertify Platform
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RevOps
Marketing
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Enterprise
Mid Market
Lead Management
Customer Upsell/Cross Sell
Customer Nurture Churn Reduction
Sales Personalization
Multi-CRM Integrations
Revenue Impact Reporting
Outbound Automation
AI EnablementInsights
Benefits of Data Integration for Manufacturing
Like any industry, data integration for manufacturing is essential to streamline operations, improve real-time decision-making, and enhance client satisfaction. Unlike most industries, real-time performance monitoring and continuous process improvement aren’t just helpful – it’s the dividing line between profitable and unprofitable manufacturing companies. The urgency of bridging data silos is universally felt, as almost every…
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Trust in Data Accuracy: Why Vertify is a Game-Changer for Your Business
According to the Harvard Business Review, data, digitization, and business productivity platforms should fuel much more scalable productivity than they are. There’s a persistent gap between what’s touted as possible and what’s happening. While that’s a typical scenario, author John C. Redman thinks that what is currently possible leans far closer to the former; all…
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How to Accelerate Sales with HubSpot Integrations
Marketing and sales professionals have a lot on their minds these days. Economic uncertainty, scouting qualified candidates, and increasing revenue all drive the thinking of small and enterprise business owners. How is it possible to continue meeting revenue goals with all of these obstacles? Every business owner, big and small, needs help finding new tactics…
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Use Case – End of Quarter Marketing Planning…and Review
September is finally upon us and fall is about to be in full swing. Unless you live in Austin like most of the Vertify Team and the trees are not quite turning colors yet. Consider yourself lucky if they are. For most organizations that follow a calendar quarter, now is the time to start reviewing…
Read MoreUse Case – What We Did When Marketing Win Rate Was Decreasing
Sales Team We’ve historically been a partner and sales sourced company. Oddly enough we had success in 2020 shifting to more marketing sourced so that we could have a healthier ratio AND a more cost effective ratio. We started 2021 off at 50% for our Marketing Win Rate. We have a pretty strong sales team…
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Revenue Operations Intelligence: Drilling Down into Marketing Impact
The energy put into demand gen and campaigns doesn’t add up to a lot if you don’t have a good mix of inbound and outbound activity If you’ve been utilizing spreadsheets to understand some of your key marketing metrics, that’s a good start. However, you need to ask yourself if you’re digging deep enough to…
Read MoreUse Case – What We Did When Average Days From Campaign to Revenue Was Increasing
Sales Team We wanted to qualify faster in the prospecting phase. Of course at Vertify we’ve automated a lot of our processes but we found a way to personalize the outreach. We experimented with Calendly in a response; this works well for Sub $13k products vs. automating a call task in the CRM. Automating a…
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NetSuite & Marketo: Integrate to Get More From Your Tech Stack
One of The Best NetSuite Marketing Integrations is with Marketo During the past few years, hundreds of companies have found out one of the best NetSuite marketing integrations is with Marketo. Leading integration technology providers created solutions to integrate lead syncing, personalization, and overall marketing attribution reporting. Some have also assisted with thought leadership and…
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How to Easily Make a Target List of Customers to Contact With Your Own Data
Using behavioral data to accelerate time to revenue Lead lists are so 2020. With Predictive Opportunity Analytics, your sales team can have hyper targeted lists with little to no effort from sales and marketing. The Predictive Opportunity Score takes the following behaviors into account to help the sales team be more efficient based on an…
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5 Database Hygiene Best Practices You can Apply Today
Before Database Hygiene Best Practices, Let’s Go Over The Basics According to Mercury, creative digital experts, 45% of marketers don’t validate their data for quality and accuracy, and 62% use incomplete or invalid prospect data. These numbers may give you an idea of how “dirty data” could stand in your way, driving a wedge between…
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