Marketing and sales professionals have a lot on their minds these days. Economic uncertainty, scouting qualified candidates, and increasing revenue all drive the thinking of small and enterprise business owners. How is it possible to continue meeting revenue goals with all of these obstacles? Every business owner, big and small, needs help finding new tactics and techniques that will give them a leg up on the competition.
Process automation is what industry-leading sales and marketing teams rely on. Some CRM vendors claim their products can help you achieve 1,000% ROI. Achieving this substantial impact will require fully streamlining your CRM processes, which you can achieve by integrating them into your other processes using an enterprise-grade automation partner.
There are many revenue-accelerating benefits of a wholly unified, drag-and-drop suite of business tools using HubSpot’s inbound marketing tools. By syncing your customer journey data with your sales processes, you’ll be correlating products, orders, and contacts in real time, showing how every piece fits together with crystal clarity.
Frictionless Data for Accelerated Sales
Having the broadest overview of your leads and marketing data in a single glance is fundamental to automating more significant portions of your sales efforts. This is not a silver bullet — but it is a potent tool for discovering those silver bullets you already have, including your hard-won market data, when fully aligned with your daily operations.
What’s needed isn’t necessarily anything new; it’s the renewed insights that only come when what you already have is put to its greatest use. Aligning the data you’ve already acquired and your operational needs is the greatest factor in translating your campaigns into leads, opportunities, and revenue. But how, exactly?
Built To Integrate
Connecting the dots between your HubSpot CRM/MAP platform and your sales platform or platforms is the fastest way to accelerate revenue growth. Further, it allows you to seek other enterprise-grade products as needed (e.g., Marketo, Salesforce, NetSuite, SalesLoft, etc.), which can be integrated later.
Your future growth is generated through automation. This is at the heart of HubSpot’s flywheel model, where increasing customer-brand momentum drives most of your sales, requiring less and less input. HubSpot builds its products on the premise that your time is best spent reducing friction in your customers’ journeys.
Doing so also requires reducing friction for your team behind the scenes, and that’s where integration comes in. Resolving the pain points of integrating customer journey data into your workflows improves communication between your marketing and sales teams. An enterprise-grade no-code integration platform can do that reliably for mid-market and enterprise businesses alike.
Such tools also break the siloing effect of relying on SaaS and on-premise solutions because an automation platform’s core benefit is its ability to bridge disparate systems. HubSpot is built to integrate, but only some other tools that companies use alongside HubSpot are equally amenable to integration.
Essentially, a dedicated integration platform provides an in-platform experience even when you need to go cross-platform while maintaining cohesion with HubSpot’s native data, including:
- Customer records
- Custom objects
- Email builders
HubSpot already has excellent asset migration capabilities, allowing enterprise-grade integration platforms to maintain perfect cohesion between its environment and HubSpot data. Any alternating between HubSpot data and that of your other platforms (such as NetSuite, other CRMs, etc.) does not require swapping between platform environments.
By staying in a single environment while maintaining control over the data from multiple platforms, you’ll experience more predictable revenue growth, greater collaboration, and faster company expansion. This is because when you’ve clarified where customers are in their journey, you can extrapolate how close each customer is to the point of sale from their daily patterns.
It then becomes obvious how you can refine your marketing automation efforts to reduce friction and anticipate their subsequent desires.
No Data Is Disparate
Automating your customer journey data and syncing it to your sales platform synthesizes and contextualizes seemingly disparate data into intelligent answers. The revenue team’s goals remain clear, as the answers to their questions are resolved neatly in the background. Information becomes less subjective, allowing more focus on execution rather than analysis.
The next best action steps continually float to the top, as your staff’s mental bandwidth is no longer drained by data-compilation and sanitization efforts. Instead, your teams can spend the most time interpreting and applying information once it’s been automatically compiled from multiple sources into a central location.
A cross-platform integration system can also automatically deliver the most appropriate data to the correct member of your revenue team in real time. This relieves burdens for the Chief Revenue Officer and other upper management tasked with revenue optimization. They remain confident that their brand’s human side is fully addressed by employees, while a unified and user-friendly tech stack firmly handles routine data processing.
This is RevOps data automation, the way businesses have long fantasized about — and with seamless HubSpot integrations, it’s finally here.
Development-Grade Control in a Point-and-Click Format
By driving revenue predictably, multi-platform integration can grow your client base by over 85% in less than six months, secure 65% faster closing deals, and enable you to scale with less guesswork. This is where big data meets significant ROI, with minimal technical distractions. No longer does data management need to be the veritable fifth wheel to modern business.
If your integration platform is built on no code, the user will also have the control of an API developer but with plug-and-play functionality. Integrating your existing CRM, sales, and other eCommerce tools will boost countless automated processes, especially:
- Lead management
- Sales & marketing personalization
- Outbound automation
- Customer upsells
- Churn reduction
- Revenue impact reporting
One can also integrate multiple CRM platforms for enterprises, which opens possibilities for leveraging the best functionalities of each system in ways previously not practical. As a result, your tech stack becomes a finely tuned and highly unified instrument — not a collection of bolted-on parts.
While the tools in your stack may have been designed for particular purposes, they no longer need to function that way.
No More Platform Hopping (Unless You Want To)
Enterprise businesses often have considerable anxiety about reducing the number of apps used. Too many revenue streams, spurred by hopes of finding the perfect all-in-one platform, are compounded by promises of more significant ROI that require committing to a single in-house tool.
End users lose significant time toggling between platforms to accomplish their work tasks. Trying to avoid this, companies expend enormous effort researching, learning, and comparing excessive numbers of integration options.
Even when an ideal platform finally emerges from these “silver-bullet shootouts,” the time lost in searching and testing reduces ROI before you’ve even truly begun. The alternative is to cohesively integrate the tools your employees already know well, which simultaneously is the answer to RevOps automation.
The inbound philosophy isn’t just for customers. If your team is already comfortable with HubSpot, let them maintain their specialties by syncing HubSpot with your other tools, all onto a dedicated drag-and-drop interface. This is now possible using a highly versatile enterprise-grade integration app built with no code, which puts developer-grade control firmly in the hands of non-developers.
If you have a native integration in place, it is likely causing you more of a headache than actually helping you, especially for enterprise businesses. No code automation platforms like Vertify can supercharge your native integrations so that you find data success, not data anxiety.With the most versatile and efficient integration tools, seeking new products is no longer necessary to expand functionality — but you can also do so at your leisure.
RevOps: the Newest Frontier
Nothing else drives sales like a continual and healthy customer-brand relationship. By polishing your sales and MarTech stack, you’ll build meaningful customer relationships, no matter which platforms you use.
Vertify helps mid-market and enterprise businesses unlock new revenue potential by identifying bottlenecks between teams, scaling operations, and enabling faster customer journeys and support. We also provide white glove onboarding services and tech support to ensure you get the most out of our technology. Still, the chances are you’ll hit the ground running with incredible ease and efficiency through our intuitive, drag-and-drop interface.
CPO & Co-Founder