HubSpot is an absolute inbound marketing industry beast, often considered one of the best marketing automation platforms. And as great as it is on its own, things get even better with a HubSpot data integration.
Most HubSpot users like to connect it with other apps since it just makes sense to integrate your marketing software with your CRM, sales engagement app, e-commerce store, or advertising platform.
The question is: Who is the best HubSpot integration provider?
HubSpot Data Integration
The HubSpot team recognizes that their app is only one of many their users rely on. So, they’ve made data integrations easy by curating a tidy collection of apps that are ready for native integrations.
Unfortunately, there are a couple of downsides to natively integrating HubSpot with other apps. The first is that HubSpot’s native integrations aren’t that flexible, so you can’t choose exactly what data you want to move where. And you’re limited to using the apps HubSpot decides to include.
But that’s only if you stick with the integration method HubSpot provides you with.
Your HubSpot Data Integration Options
Here’s something many people don’t know — you aren’t restricted to the native integrations that HubSpot offers. You can get around those limitations with a third-party integration tool.
We’ll explain more on how this works later, but first, let’s get an idea of what’s possible by using a full range of HubSpot data integration options.
Integrating Salesforce with HubSpot
Salesforce is the world’s #1 CRM and a true original. It was a maverick business tool when it was first released, and it remains a solid choice. Salesforce and HubSpot are both CRMs, but with different specializations.
Salesforce virtually mastered sales intelligence. It’s an enterprise-ready solution made for hardcore sales teams. HubSpot has plenty of sales-oriented features, but its core product is around content management and lead generation.
You bring the best lead generation intelligence into a cutting-edge sales platform by syncing them together.
Want to know if a prospect opened an email so a sales rep can make a follow-up call? This integration will do that for you.
Want to refine your content marketing based on results from the latest sales campaign? This is the integration for you.
Drawbacks for the native sync process? A quick Google search reveals many problems, issues, errors, and integration hassles, some of which include:
- Mismatching record fields
- Bad data breaking the sync
- Picklist value faults
- Duplicate records
- Issues synchronizing standard and custom objects
- Non-syncing inclusion lists
This list is non-exhaustive. If you’ve tried to sync HubSpot and Salesforce on your own, you may have run into at least a few of these.
Integrating Magento with HubSpot
It’s a trusted favorite thanks to its robust, customizable, open-source code. This integration lets you deploy content marketing specific to the e-commerce buying cycle.
Several points in the buying cycle need rapid intervention. Having a real-time or almost live integration between your shop and your marketing software can be invaluable. For example, you can use this integration to trigger automated emails that reconvert abandoned shopping or persuade customers to make further purchases.
Additionally, you can do some revenue analytics by syncing sales data into HubSpot to analyze your profits, calculate ROI, and make forecasts. But if you decide to use a native data integration tool, these features will only come after working through a few technical trouble spots, which include:
- Syncing some, but not all customer groups
- Troublesome Magento 2 sync that doesn’t get all your data or pull out the full customer history
Integrating Backend, Business Management, and Enterprise Resource Planning Systems with HubSpot
Are you using a tool like NetSuite or Acumatica? These are heavyweight enterprise solutions with several feature areas.
Linking a backend software suite to HubSpot can help eliminate working dark zones and coordinate multiple teams together. You might also want to use HubSpot to update fulfillment or service departments on B2B orders.
But you can expect to meet certain challenges if you go with the native integrations. A few stumbling blocks that others have faced are:
- Assigning yourself the correct permission level
- Enabling the correct features
- Installing syncing software
- Setting up administrative credentials
- Saving or remembering numerous credentials, tokens, and passwords
- Tweaking or changing your custom field mapping
Integrating SugarCRM with HubSpot
SugarCRM is a smart CRM platform catering to marketers who want to be less technically involved with their tools. Its customers range from small white-collar firms to large global enterprises. SugarCRM prides itself on being an intuitive, responsive, and predictive platform that does most of the work for you. For instance, it analyzes customer behavior across touchpoints, then makes predictions and decisions based on its insights.
So, if you’re using SugarCRM you might want to pair it with HubSpot’s inbound platform, as this will plug SugarCRM’s intelligence into your marketing campaigns and sales efforts.
However, you need to ask yourself: Is SugarCRM’s native integration option as simple to use as the solution itself? Not unless you’re a developer who’s ready to:
Install solution programs
Match custom objects
Tick off custom properties
Choose your directional flow type
Integrating Bullhorn’s Staffing and Recruitment Platform with HubSpot
If you handle a large firm or enterprise’s recruitment or staffing program, you might want to integrate your work with HubSpot.
Bullhorn’s data can sync over to your HubSpot contacts for automated messaging, segmentation, and more behavioral insight.
A quick check of reviews for the native integration reveals a few issues to look out for:
- Not all fields sync over
- Certain fields can’t be mapped
Integrating On-Prem Systems with HubSpot
Are you working with an on-prem CRM or enterprise solution like Microsoft Dynamics? Certain firms prefer working off the cloud, particularly when there’s quite a bit of proprietary information at play.
However, you may still want to connect certain parts or functions to your cloud-based CRM. In this case, HubSpot is perfect.
Unfortunately, HubSpot only supports this integration for cloud-based solutions. So, if you’d like to integrate your Microsoft business applications, you’re going to need another option altogether.
Integrating LiveRamp’s AdTech Platform with HubSpot
If you aren’t completely obsessed with getting everything you can from your customer data, you may not be familiar with LiveRamp. It’s a data connectivity platform that lets you onboard your data, then use it across an omnichannel advertising ecosystem.
It’s ideal for serious data aficionados since it can be used to upload data for use anywhere, making HubSpot a natural integration partner. For instance, you might want to send LiveRamp data over to HubSpot for your campaign work.
However, there is no native LiveRamp to HubSpot integration tool. That’s why LiveRamp is used by companies like Google, Walmart, Hulu, and J.P. Morgan — companies that generally have their own technicians on hand to solely look after data.
For everyone else, a solution is a third-party tool.
Expand Your HubSpot Data Integration Options
Alright, we’ve covered a few useful HubSpot data integration choices and mentioned issues people have.
So, how can you get all these connections made without worrying about data hygiene issues? And also integrate more tools than HubSpot includes? There are tons of blog posts littering the web with tips, fixes, and hacks for making your way through a HubSpot data integration.
But here’s a tip that will save you hours of tedious data hygiene work: Trust the team and tools from Vertify. We are a code-free data integrator that gives you seamless bi-directional connections with zero technical work involved. Our proprietary platforms were built for marketing and IT teams alike. We automatically make the connections you need, intelligently clean up your data, and organize it correctly. Then, give RevOptics.io a look to enhance your data management practices with predictive marketing analytics. Request a demo to experience it for yourself.
Author: Matt Klepac | CEO | Vertify