Contact Bands, Data Hygiene, Connected Platforms The marketing automation tool has become the center of our marketing tech stack, and for good reason. Email, contact data, campaigns, and analytics are all valuable pieces of the marketing puzzle. But is your team leveraging every aspect of this powerful tool? A couple of weeks ago, we had…
“To the younger marketing and sales professionals: stay flexible and try to continually stretch yourself.” – Kevin Kiley, CRO OneTrust In our discussion with Kevin, we talk about: – Secrets to 48,000% growth in 3 years; – Building a Revenue team to match that growth; – Attitudes around data and how it’s being used; and…
It’s not just on marketing or sales or customer success; we all have to work as a true revenue team to “turn demand into money”. In our discussion with Sam, we talk: – How to define alignment and incentives to encourage the synergy of a true revenue team – The challenges of attribution and ‘where…
Spreadsheets have formed the most colossal barrier to the marketing team’s ability to impact revenue and deliver data… Spreadsheets have formed the most colossal barrier to the marketing team’s ability to deliver data, information and insights in a timely manner because while the demands of the business have advanced, spreadsheets have only made incremental improvements…
Are you where your target audience is? We’re joined by TrustRadius CEO & Founder, Vinay Bhagat to talk about today’s customer journey and how it shapes company initiatives… – Consumers seek truth and transparency – Companies have to work to be more client centric – From customer reviews to product roadmap “So much of the buyer’s…
Since work looks a little bit different these days, we at Vertify want to make sure that we are helping our customers connect platforms, connect data, and connect people in a way that makes them even more effective than ever before. In a recent brain boost webinar, we chatted with Amanda Hall, a data integration…
From reporting to analytics, unlock silos and platforms across your revenue team for true marketing impact. Securing budget and ensuring accuracy in reporting—your data journey is just as crucial as the customer journey. So don’t let valuable activity data hide behind a login or seat license. Unleash Marketo and give sales, customer success, even finance,…
The historical nature of marketing creates a greater sense of urgency for marketers to defend their spend. While Return on Marketing Investment (ROMI) is a KPI that C-level executives and board members expect to see on a regular basis, many marketers are being asked to provide more granular detail that can demonstrate pipeline creation and revenue…
Top 5 reasons why users prefer Vertify’s RevOptics over traditional spreadsheets
Prospects often come to Vertify looking for ways to cleanse their contact database, append additional data points for better segmentation and lead routing, or to simply identify more contacts that match their ideal buyer profiles. Smart businesses know that favorable sales outcomes start with data quality. With that said, how can you prevent missed opportunities…
The data cleansing process involves detecting and/or removing corrupt or inaccurate records from a set of data. Through data cleansing, you can identify which contacts in your database are incomplete, incorrect, inaccurate, or irrelevant. Got a question about data cleansing? You can probably find an answer in our B2B Data Cleansing FAQs below. 1. What…