Marketing

Pros and Cons to Marketing Automation Tools Integrated with SugarCRM

Pros and Cons to Marketing Automation Tools Integrated with SugarCRM

10 Reasons why Businesses May Be Looking into Integrating SugarCRM With Marketing Automation op sales and marketing teams have proven they can boost sales, implement excellent marketing campaigns, and design incredible customer experiences by integrating SugarCRM and marketing automation. But why are these types of integrations popular if SugarCRM is so powerful on its own? …

How to Easily Make a Target List of Customers to Contact With Your Own Data

How to Easily Make a Target List of Customers to Contact With Your Own Data

Using behavioral data to accelerate time to revenue Lead lists are so 2020. With Predictive Opportunity Analytics, your sales team can have hyper targeted lists with little to no effort from sales and marketing.  The Predictive Opportunity Score takes the following behaviors into account to help the sales team be more efficient based on an…

How Marketing Ops and Revenue Ops Can Better Support Remote Teams

How Marketing Ops and Revenue Ops Can Better Support Remote Teams

Marketing and sales metrics are critical in guiding teams to the most effective customer acquisition strategies. Without data, it is impossible to know which efforts are driving results, how to continually improve your approach, or adapt to constant change.  Gartner says, “For marketing to build a truly adaptive, customer-oriented strategies, a renewed focus on data…