Hubspot and Salesforce are two of the most popular marketing and sales platforms. When integrated, you have a powerful system that helps you share data, increase productivity and save you costs. Strong integration between the two can help you save time, increase productivity, and your bottom line. However, if you can’t achieve proper integration, Hubspot-Salesforce…
Sales Team We’ve historically been a partner and sales sourced company. Oddly enough we had success in 2020 shifting to more marketing sourced so that we could have a healthier ratio AND a more cost effective ratio. We started 2021 off at 50% for our Marketing Win Rate. We have a pretty strong sales team…
Gartner predicts that 75% of the highest growth companies in the world will deploy a revenue operations model by 2025. With the increasing rise in innovation and the urgency in breaking down company silos, we are currently moving towards a new reality where marketing, sales, and customer success operations must work together as one. Combining…
What Is Marketing Automation Integration? Marketing automation refers to the software that automates marketing activities that otherwise is impossible or labor-intensive. The most common and most essential is with customer relationship management (CRM) software. If you are wondering about SugarCRM marketing automation integration, you´re in the right place. Marketing automation integration is the ability of…
The Value of Integrations Too many sales and marketing teams are drowning in inefficient processes. Most of these processes have to do with manual tasks involving synchronizing leads and contacts. The sales funnel follow-up helps companies understand and visualize their sales process and, most importantly, measure their overall conversion success. This leads many to ask,…
Sales Team We wanted to qualify faster in the prospecting phase. Of course at Vertify we’ve automated a lot of our processes but we found a way to personalize the outreach. We experimented with Calendly in a response; this works well for Sub $13k products vs. automating a call task in the CRM. Automating a…
10 Reasons why Businesses May Be Looking into Integrating SugarCRM With Marketing Automation Top sales and marketing teams have proven they can boost sales, implement excellent marketing campaigns, and design incredible customer experiences by integrating SugarCRM and marketing automation. But why are these types of integrations popular if SugarCRM is so powerful on its own? …
Using behavioral data to accelerate time to revenue Lead lists are so 2020. With Predictive Opportunity Analytics, your sales team can have hyper targeted lists with little to no effort from sales and marketing. The Predictive Opportunity Score takes the following behaviors into account to help the sales team be more efficient based on an…
Before Database Hygiene Best Practices, Let’s Go Over The Basics According to Mercury, creative digital experts, 45% of marketers don’t validate their data for quality and accuracy, and 62% use incomplete or invalid prospect data. These numbers may give you an idea of how “dirty data” could stand in your way, driving a wedge between…
Time to Transition from Bronto to Another Marketing Automation Tool In 2015, Netsuite acquired Bronto, the popular marketing platform with a heavy retail industry and consumer goods industry following. But just as you may have hit your stride using the software, Netsuite announced it will sunset Bronto at the end of May 2022. That gives…
Need Some Tips with Microsoft Dynamics and Marketo Integration? CRM software is now the number one software market in the world. Analysts predict the CRM software market will balloon from more than $36 billion in 2017 to $80 billion in 2025. The marketing automation software industry is expanding as well, with 2024 revenue estimates coming…