Marketing

How Marketing Ops and Revenue Ops Can Better Support Remote Teams

How Marketing Ops and Revenue Ops Can Better Support Remote Teams

Marketing and sales metrics are critical in guiding teams to the most effective customer acquisition strategies. Without data, it is impossible to know which efforts are driving results, how to continually improve your approach, or adapt to constant change.  Gartner says, “For marketing to build a truly adaptive, customer-oriented strategies, a renewed focus on data…