Why Integrating HubSpot with NetSuite Is a Good Idea Wondering how to integrate HubSpot with NetSuite? You’re onto something. Connecting your marketing automation system with your CRM is the key to getting more out of your sales and marketing efforts to attract new customers and improve the net retention of your existing customer base. Gartner…
Marketing and sales metrics are critical in guiding teams to the most effective customer acquisition strategies. Without data, it is impossible to know which efforts are driving results, how to continually improve your approach, or adapt to constant change. Gartner says, “For marketing to build a truly adaptive, customer-oriented strategies, a renewed focus on data…
Data Quality + Data Science = Faster Time to Revenue Did you read our recent blog about improving your time to revenue? If not, we strongly recommend you stop here and read it to give this article about predictive sales analytics more context. Understanding the importance of creating a faster and more predictable time to…
3 Steps You Should Take in Your New RevOps Role. New to RevOps? Did your company just bring on funding or have a good year of growth and is now looking to form a true RevOps function for full circle revenue alignment? Did they promote you into this new RevOps role? Don’t panic. In the…
How Marketing Cuts Through the Cloud As a marketing change agent, you rely on tools and technology to drive growth, improve communication and strengthen decision-making. But your environment is in flux. Here are some key tends and market drivers that may be having an important impact on your world. TRENDSMuch has been written about the…
Marketing Change Agent: Cut Through the Cloud Become a change agent for marketing today. How Marketing Cuts Through the Cloud will show you, step by step, how to make an impact on revenue while keeping up with marketing trends.
The True Pulse of an Organization Let’s place a wager. My bet — you do not have an accurate measurement in place that tells you the time it takes your prospect to become a customer, from first touch (whether it be website interaction, email, event, or digital) to last touch. Would I be right? Perhaps…
A B2B customer’s journey, while sometimes simple, is oftentimes classified as more of a complex maze with far-reaching activities. The journey takes place over time and throughout a variety of marketing channels. Because of these factors, it can be difficult to know how to show and measure the impact of your marketing efforts, which is…
We know that the average marketer spends 40% of their day collecting and analyzing marketing data from a variety of sources to ultimately organize and build fundamental reports. These are backbreaking and formidable tasks that are further complicated by siloed information. And after all the effort, the results are oftentimes questioned due to human involvement…
What Are the Benefits of Revenue Operations? Create a more predictable revenue funnel while also providing the following benefits: Revenue Operations simplifies the work of marketing, sales, and customer success operations teams to help teams work faster and more efficiently. Better alignment between departments. According to research by SiriusDecisions, this alignment can drive up to 36%…