Data Integration

What Are the Best Enterprise Data Integration Tools?

What Are the Best Enterprise Data Integration Tools?

Enterprise data integration tools are the key to harnessing and leveraging your organization’s data. These tools extract, link, and synchronize the information that would otherwise be trapped within disparate applications. McKinsey’s analysts believe that the new competitive business edge lies in properly utilizing the data generated in internal and external applications. That’s because the business…

Salesforce Data Integration: Go Beyond Native Integrations

Salesforce Data Integration: Go Beyond Native Integrations

A Salesforce data integration synchronizes the CRM with other apps and systems. This feature lets you leverage the CRM’s insights by crossing data into other sales or marketing systems. It’s a great way to ramp up productivity, boost efficiency, and enhance collaboration between teams.  Today’s marketers, sales teams, and corporate leaders are grappling with a…

What Is Hubspot Revenue Attribution (and Why It’s Not Enough)

What Is Hubspot Revenue Attribution (and Why It’s Not Enough)

Determining which marketing efforts are driving revenue and by how much is the godfather offer of the Hubspot Revenue Attribution. And an ultimate goal for marketers. When armed with accurate data, marketers can link marketing efforts and investments directly to revenue, helping them secure budgets from decision-makers. But ROI is increasingly tricky to nail down,…

Why Data Integration Tools for Salesforce Is a Good Idea

Why Data Integration Tools for Salesforce Is a Good Idea

Salesforce now dominates the global customer relationship management (CRM) market with a 19.5% market share as of 2018. However, despite its popularity, it’s not the only data source organizations use to make marketing and sales decisions. There are several data integration tools for Salesforce that work better than its native app integration. Salesforce allows clients…