Data Integration

What Is Hubspot Revenue Attribution (and Why It’s Not Enough)

What Is Hubspot Revenue Attribution (and Why It’s Not Enough)

Determining which marketing efforts are driving revenue and by how much is the godfather offer of the Hubspot Revenue Attribution. And an ultimate goal for marketers. When armed with accurate data, marketers can link marketing efforts and investments directly to revenue, helping them secure budgets from decision-makers. But ROI is increasingly tricky to nail down,…

Why Data Integration Tools for Salesforce Is a Good Idea

Why Data Integration Tools for Salesforce Is a Good Idea

Salesforce now dominates the global customer relationship management (CRM) market with a 19.5% market share as of 2018. However, despite its popularity, it’s not the only data source organizations use to make marketing and sales decisions. There are several data integration tools for Salesforce that work better than its native app integration. Salesforce allows clients…

Best Practices for a Seamless HubSpot/Salesforce Integration

Best Practices for a Seamless HubSpot/Salesforce Integration

Why are HubSpot/Salesforce integration best practices important? Marketers and sales teams should join their efforts to develop the best customer acquisition strategies. The key to this collaboration is accurate, real-time data that lets them know what actions are working, how to improve their approach, and how to adapt to constantly changing conditions.  If your company…

NetSuite & Marketo: Integrate to Get More From Your Tech Stack

NetSuite & Marketo: Integrate to Get More From Your Tech Stack

One of The Best NetSuite Marketing Integrations is with Marketo During the past few years, hundreds of companies have found out one of the best NetSuite marketing integrations is with Marketo. Leading integration technology providers created solutions to integrate lead syncing, personalization, and overall marketing attribution reporting. Some have also assisted with thought leadership and…