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Understanding Marketo Revenue Attribution

Marketing data can make or break your business. It can be misinterpreted, misunderstood, or misread in today’s world. Too much time and money go into marketing to make a mistake. For that reason, you want to get the best results for your marketing dollars, which is why many marketers rely on Marketo.  There are a…

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What Can You Get Out of HubSpot Data Integration?

HubSpot is an absolute inbound marketing industry beast, often considered one of the best marketing automation platforms. And as great as it is on its own, things get even better with a HubSpot data integration. Most HubSpot users like to connect it with other apps since it just makes sense to integrate your marketing software…

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How to Optimize Hubspot Salesforce Integration

Several years ago, the Harvard Business Review published an op-ed describing the rivalries between sales and marketing departments. The two functions are inextricably tied, and their ultimate goals are to add to a company’s bottom line. Yet, when sales goals aren’t met, sales blames marketing, and marketing blames sales. A Hubspot Salesforce integration can bridge…

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Magento-Marketo Integration: How It Can Change Your Business

Here’s a “wow” projection: According to Statista, e-commerce will be the leading retail channel by 2022, with consumers forecasted to spend up to $4.8 trillion online. (Take that abandoned shopping cart!) Thus far, this economic boom is driven by a core set of independent e-commerce and marketing platforms. Are you one of the savvy business…

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What Is Hubspot Revenue Attribution (and Why It’s Not Enough)

Determining which marketing efforts are driving revenue and by how much is the godfather offer of the Hubspot Revenue Attribution. And an ultimate goal for marketers. When armed with accurate data, marketers can link marketing efforts and investments directly to revenue, helping them secure budgets from decision-makers. But ROI is increasingly tricky to nail down,…

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Data and Salesforce Enterprise Integration: How to Make It Work

Salesforce has been a CRM juggernaut for years, and it’s continuing to grow, creeping from 19.5% of the 2018 CRM market share to 23.8% in 2022. For most businesses, this means that Salesforce is the default option for a versatile, high-powered CRM. Salesforce regularly updates the platform with more built-in capabilities and tools to maintain…

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7 Benefits of Salesforce and Marketo Integration (and How to Do It)

Want to use one of the world’s best CRMs with the latest rockstar marketing automations platform? A Salesforce and Marketo integration is the way to go. There might be hundreds of CRM options available, but only one reigns supreme. Salesforce is the original customer relationship management tool. It made the industry and is still the…

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SugarCRM Data Migration: The Easy Way

Are you trying to figure out the best method for a SugarCRM data migration? Generating, analyzing, or using customer data is no longer reserved for large companies, IBM, or quants with their own analytical formulas. Almost every business is swimming in it. We’re constantly generating it on our phones, computers, tablets, and now smart personal…

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Choosing the Best Netsuite Integration Platform

The Power of Integrations In a world where business leaders are increasingly dependent on real-time metrics, seamless data integration across all levels of the business is essential. NetSuite users are often forced to look for integration options to meet the needs of their growing businesses, and a NetSuite integration platform is a convenient solution. According…

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Does HubSpot Integrate with Microsoft Dynamics CRM?

The Value of Integrations Too many sales and marketing teams are drowning in inefficient processes. Most of these processes have to do with manual tasks involving synchronizing leads and contacts. The sales funnel follow-up helps companies understand and visualize their sales process and, most importantly, measure their overall conversion success.  This leads many to ask,…

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