Choosing the Best Netsuite Integration Platform

The Power of Integrations

In a world where business leaders are increasingly dependent on real-time metrics, seamless data integration across all levels of the business is essential. NetSuite users are often forced to look for integration options to meet the needs of their growing businesses, and a NetSuite integration platform is a convenient solution.

According to a report by Anderson Frank, 68% of end-users adopt NetSuite for its ability to simplify their business process and integrate their customer relationship management (CRM)  and enterprise resource planning (ERP) tools into one cloud-based package. As soon as a company migrates to the cloud, it can customize its cloud-based interface by using the NetSuite plugins and extensions available on SuiteApps.

Even though NetSuite’s ERP and CRM solutions are comprehensive, creating an application to run the entire organization is nearly impossible. Businesses utilize a range of platforms and applications to optimize back-office functions based on their unique business requirements and needs. 

On top of that, using multiple applications together allows companies to choose the best-in-class solutions for every situation: the best accounting package, the best ERP software, CRM, e-commerce platform, marketing automation system, HR system, and so on.

In the effort to streamline processes across multiple settings, efficiency and accountability are often sacrificed. Thus, integration can be useful for businesses that want to streamline and integrate customers, backend processes, data, and various applications across an entire organization.

The Benefits of a Netsuite Integration Platform

Netsuite integration platforms offer a great opportunity for automating redundant labor, refreshing obsolete business processes, and consolidating all your business information onto one dashboard. NetSuite may be able to do wonders for your business, but only if it is integrated correctly with your organization. 

By integrating critical systems with a NetSuite integration platform, companies can:

Automate manual processes

Information is available across many systems, from orders, marketing, purchasing and support. This data is spread across disconnected and siloed systems. Often, users have to manually pull data from one system and input it into another, consuming precious time. Alternatively, integrations automatically synchronize data in these disparate systems, streamlining processes. As a result, you gain increased productivity and a single source of truth for your data.

Reduce data errors

Manually entering and re-entering data into other systems can lead to errors. An organization might not be automating or synchronizing its data behind the scenes. Integrating disparate applications ensures automatic data accuracy and consistency. 

Drive greater efficiencies

While a custom integration can be fast to implement at first, once a business needs to edit or connect additional systems or automate new business processes, the custom integration code becomes less malleable. Custom integrations are not reusable and require resources to maintain. With easy-to-use, low-code, extensible integration tools, you can scale to easily fulfill new integration requirements.Below we describe common integration options available for seamless communication between the NetSuite platform and other third-party, on-premise, middle-ware, or legacy systems. We also include important considerations when choosing the right one for your company.

How Does a Netsuite Integration Platform Work?

Essentially, NetSuite is a powerful Software as a Service (SaaS) business tool that consists of a suite of applications that help companies run their business, understand the performance of their businesses and drive major efficiency gains and cost savings.

Although NetSuite is a flexible solution, it doesn’t do everything. While NetSuite provides insightful business data, your company might find it useful to use other software for different processes. The NetSuite “out-of-the-box” may not meet all your needs.

Your company might be using Marketo, Hubspot, or Splash along with Netsuite. By connecting NetSuite to all of your systems that house customer data, you are equipping your business to make defensible decisions that move the needle. With the right Netsuite integration platform, your company will be able to connect and move data across any combination of on-premise and SaaS corporate IT systems.

Related: How to Integrate HubSpot with NetSuite

How to Pick the Best NetSuite Integration Option 

The digital revolution has disrupted businesses around the world, so it’s not surprising that so many are analyzing their technology structures. Identifying the solutions that will truly meet your business’ needs is critical.

It is challenging to design a new vision for what an organization’s technology infrastructure should look like. According to a Forbes article, companies struggle with the question of building or buying but: “In the age of the cloud, there is another option that seems increasingly attractive — choosing the solutions that offer the best technology and integration partners for your needs.”

In every sector of business, there are many technological solutions available. In practical terms, how can you effectively evaluate the options?

NetSuite Integration Options

You can approach your NetSuite integration in different ways: 

Native Integrations

NetSuite offers a series of pre-built integrations that connect with popular enterprise applications and systems such as, SAP, Oracle, and Google Apps.

NetSuite integration offerings emphasize the importance of integration in today’s IT landscape, but they come with severe integration and customization limitations that drive many to custom coding. They often do not integrate customer objects and fields, and they certainly do not work with multiple instances. There are also a very limited number of natives available for NetSuite.


Hand-coded integrations are more customizable than native integrations, although they do take more time and skill. It also requires regular maintenance from your services partner. These integrations are typically sold to IT so they can manage the integration for the business unit, but this comes with a fair number of challenges, such as waiting in line for IT to help.

Related: Connect Seamlessly, Automate Insights with Vertify for NetSuite

Netsuite Integration Platforms

Configurable, third-party Integration platforms to help customers get the most out of NetSuite by connecting to other applications and data sources – sales, marketing, logistics, procurement, and more. Integration is the key to maximizing the value of a NetSuite system and its complementary applications. The platform works with custom CRMs and multiple CRM/MAP instances as well.

Netsuite integration platforms usually have a native integration with no-code customization options to meet your business needs. They are “packaged solutions” that can speed integrations and reduce technical resource requirements. They are highly configurable with transformation and dedupe that put the power of integration into the hands of the business user.

They also have standard connections to minimize the need for additional customization, pre-built workflows to automate data synchronization between objects, and integrated processes that eliminate manual data entry, data exports, and costly delays.

Now that you know the options available, do not forget to make a list of all third-party and legacy programs used by your business. To ensure you don’t miss anything, ask every team to make a list of the programs they use. Identifying the tools you use and your business processes will help determine which NetSuite integration option is best for your business.

Make sure you have a solid understanding of your business processes. You need a defined process for each workflow so you can determine which process you want to integrate into NetSuite. 

Vertify offers the most robust NetSuite integration platform on the market, giving business units greater independence to won the customer data process. A multi-point software, no matter if you need to connect a CRM, e-commerce, marketing automation, HR system, or all four. Request a demo and learn more about this NetSuite integration option.

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Author: Matt Klepac | CEO | Vertify