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How to Optimize Your NetSuite Data Integration

Before learning about NetSuite data integration, it may be worth remembering that NetSuite is a software company that provides cloud-based business management services to nearly 29,000 customers across 215 countries. It enables businesses to combine, manage, and interpret data from multiple points on one platform. These capabilities allow the solution to identify the significance of data through statistics and analytics, and enable you to make sound business decisions.

You should rely on a NetSuite data integration partner to leverage this platform and take its power to the next level while also driving efficiency and cost savings.

Let’s learn the best ways to implement NetSuite data integration to accomplish those goals in this article.

How Does NetSuite Work?

NetSuite started as an ERP and it makes it a pioneer software in this arena. Although there are many ERP software in the market right now, it is still one of the best options because it now adds so many more powerful capabilities. 

According to their website: “Organizations of all sizes and across dozens of industries run on NetSuite, harnessing the vast capabilities of its applications for finance, supply chain, customer relationship management (CRM), human resources, professional services, eCommerce and more. The company’s ERP system manages core functions, including finance and accounting, inventory, orders and procurement. Customers can add options including CRM for sales, service and marketing automation, human resources (HR) for personnel records, performance management and payroll, professional services automation (PSA) to plan and track projects and omnichannel commerce for both online and in-store sales.” 

There is a single database shared by all of these NetSuite modules. Using that central data source, users throughout many business areas are able to access real-time information from across the system. Therefore, leaders will be able to observe business processes or departments in real-time and see which are performing well and which require improvement.

Some of the advantages NetSuite offers are below:

Native Integrations

NetSuite only uses one knowledge hub while sharing and retaining information from multiple platforms. NetSuite does that, so all the essential information stays in one place and is easily accessible. Additionally, this decreases training time and helps marketers become knowledgeable fast. In the following sections, you will learn about other ways to integrate NetSuite to other platforms in a straightforward manner.

True Cloud

The primary purpose of NetSuite is to use the cloud to manage all of its functions. It was created inside the cloud, unlike other ERP systems. So, this position allows NetSuite to forgo multiple cloud-based problems such as slow updates, version lock, and lack of scalability.


NetSuite serves multiple industries, and so, it can adapt to every business’s requirements. Using an automated NetSuite data integration tool, marketers can customize the solution to accommodate their business strategies. Moreover, NetSuite is perfect for new startups and big companies alike.

What Is Native Integration?

Native integrations facilitate communication between two or more systems over a network. While native integrations are suitable for communication between multiple platforms, they cannot manage complex integration scenarios. It means that native integrations may be ideal for small IT departments. 

Natively-integrated applications are dependent on the main application. So, a malfunction in the primary source can shut down every application system.

Native Integration Solution Providers

The market offers an abundance of NetSuite integration companies, yet only a few focus on delivering high-quality, automated solutions. Therefore, it is best to look for these factors before selecting and working with a NetSuite data integration company.

·  Experience

·  Consultative Approach

·  Quality Assurance

·  Adherence to Standards & Protocols

·  Technology Depth and Breadth

·  Customer Service

·  AI Data Collection

In addition, the data integration company you choose must have experience in building out custom integrations using Netsuite APIs, including secure data, metadata management, customization through local objects, and installation of every necessary component required to support NetSuite APIs.

Related: Choosing the Best NetSuite Integration Platform

What Is NetSuite Data Integration Optimization?

NetSuite Data Optimization is essential for businesses as it increases operational awareness. It allows companies to efficiently manage and control their data and multiple resources by streamlining their core finance, revenue, inventory, order, and billing processes. These features increase information visibility, ensuring companies gain access to vital data and information anywhere and anytime. 

Due to enhanced visibility of the company’s central processes, business owners and corporate heads are in tune with the organization’s progress which helps them make real-time effective business decisions in critical and immediate situations.

Why Is NetSuite Data Integration With Other Systems Important?

An integrated NetSuite improves visibility and promotes fast and effective business decision-making. Apart from that, integrating NetSuite data with other systems has multiple benefits. Let’s explore those in detail.

Integrate NetSuite with a CRM

As you likely know, a CRM is a central system that stores customer data and interactions on one platform to manage customer relationships and grow their business quickly. 

Integrating NetSuite with a CRM provides better customer service and enhances marketing capabilities. This action also helps companies automate crucial finance management, revenue tracking, and inventory tracking. Therefore, companies have more accurate records, which ultimately lessens the errors.

The integration between NetSuite and a CRM can also increase customer retention rates. As companies learn about every buyer’s shopping preferences, it mainly suggests relevant content to them. This ensures customers complete their shopping experience and become happy and satisfied users, making them more likely to return. Long-term customers help businesses thrive by providing a steady cash flow.

Integrate NetSuite with an E-Commerce Platform

Integrating NetSuite with an e-commerce platform improves operations as it manages the entire e-commerce business from one platform. Without it, organizations must use multiple applications and software to manage their e-commerce operations.

When companies remove these extra applications from their e-commerce operations and use an integrated platform, it results in greater efficiency, financial gains, company savings, and better business operations. Moreover, e-commerce integrated with NetSuite automatically gathers and inputs data. So, employees don’t have to manually insert information from one software to another, which helps reduce errors.

Additionally, it is easier to gather customer data such as buyers’ journeys and factors leading to buying decisions through NetSuite and e-commerce integration. As the customers use multiple channels during shopping, with NetSuite and e-commerce platform integration, you can quickly locate all of those channels. This helps in comprehending customers’ purchasing behaviors and what compels them to purchase.

With the collected customer data, marketers can also make a customer-friendly website by focusing on the customers’ most visited pages.

Another essential factor in business growth and success is communication. Integration enhances the way NetSuite connects with the CRM, and the e-commerce system, giving more data visibility to all departments.

Related: Marketing Analytics Dashboard

Integrate NetSuite with your Marketing Automation Platform

A marketing automation platform is a software dashboard used by marketers. This platform is used online and offline for planning, coordinating, measuring, and managing marketing campaigns.

Marketers can leverage existing siloed data by pairing NetSuite with a marketing automation platform. This implementation saves time and money because inputting information in one platform updates it on all connected forums.

Moreover, it enhances team collaboration which boosts sales efficiency, further reducing shadow accounting and commission errors.

A combination of marketing automation platforms and NetSuite data integration helps capture leads from multiple sources such as emails and websites. Additionally, marketers can automate lead processing and sales tasks management to avoid manual task assignments, saving various resources in the process.

Integrate NetSuite with an HR System

Integrating HR system data with NetSuite helps you reduce cost and time. It also lowers HR managers’ time on different administration tasks, improving productivity. By automating HR operations, companies also spend more on employee engagement which enhances their commitment in the long run.

In addition, it is easier to track employee performance and convey feedback which results in improved performance as everyone instantly receives consecutive feedback.

Integrate NetSuite with WhatsApp

Integrating NetSuite with WhatsApp has multiple benefits, such as employees automatically enrolling in the designated workflow. Customers also receive auto-updates on their orders, deliveries, appointments, or transactions with this combination. 

Auto-updates elicit a high customer engagement rate. Moreover, sending updates from WhatsApp is easier and faster than email and has more chances of being read as these messages don’t land in the spam folder.

WhatsApp and NetSuite data integration is more successful in creating leads than CRM or ERP systems because those systems use manual data input, which creates a high risk of error. Therefore, NetSuite and WhatsApp data integration saves time and system mistakes.

Why Use a NetSuite Data Integration Provider?

While using a NetSuite data integration provider, you can quickly and automatically connect your NetSuite with other systems such as CRM, HR system, marketing automation system, e-commerce platform, and much more. Moreover, the integration will transfer whichever data you specify across any combination of SaaS IT systems and on-premise platforms. 

Learn more benefits of using NetSuite data integration providers below:

Automate office operations

You can quickly automate all office workflow and staff recruitment by using a direct route of communication. It will also increase team support and better customer management due to automated data integration and analytics without excessive report building.

Automatic data segmentation

Automatically segmenting data separates the quality data for further assessment. A quality-driven database has a high chance of making a business impact. Quality data has:

·  A high percentage of contacts

·  A high number of deliverable email addresses

·  Correct contact information

If the data quality declines, so does the marketing impact and deliverability ratio. So, it is vital to have accurate and trustworthy data.

Automatic data accumulation

Manually gathering data takes too much time. This time can be invested in other tasks when the NetSuite data integration provider automatically accumulates customer data from various places. In addition, it uses AI to improve your customer metrics. The best platforms will allow you to tell the system which data you want to move to where, then automate it, so you get exactly what you need when you need it.

Your Integration Provider Is Ready for You

NetSuite is excellent for managing, interpreting, and processing data from multiple platforms. It has many cloud-based functions that are better than other cloud platform providers. Going beyond native integrations and relying on a NetSuite data integration provider will simplify the process of connecting NetSuite with other software as it will automatically handle all the tasks and provide you with accurate results.

Vertify is the best NetSuite data integration provider. It’s a no-code, no-IT support way to transform basic sales and marketing systems integrations into the smart data flows you need to obtain unparalleled insights. Request a demo today to see what Vertify can do for you.