Evolves Business Model to Take Advantage of Revenue Operations Revolution
Austin, TX, November 09, 2020 — Vertify Inc. released their revenue analytics engine, a freemium version of their “RevOptics Dashboard,” on September 1, 2020, in response to the revenue operations revolution sweeping across organizations today. With this launch, Vertify has evolved its business model from a traditional software as a service (SaaS) business to a Freemium to SaaS offering that is focused on user-generated growth.
“We are witnessing 55% year-over-year growth in revenue operations adoption across various industries. The release of this new revenue analytics engine is timed perfectly to take advantage of the current revenue operations revolution that we’re seeing today,” said Matt Klepac, CEO of Vertify. “There’s no doubt that Vertify is already the system of record for revenue-focused marketing teams. With the evolution of Vertify, we’ve taken it a step further and believe we are the most valuable resource that a Chief Revenue Officer must have in their toolbox.”
Vertify’s freemium revenue impact dashboard saves revenue teams an average of six to ten hours per week in report building and spreadsheet management by automating reporting, proving marketing contribution to revenue, and providing granular insights into campaigns. With Vertify, data is brought together from best-of-breed, but disparate, systems so users have a trusted data foundation when reporting. This eliminates silos or competing reports between sales and marketing teams. It is free, but the value it provides is worth $25K annual savings for the average emerging SMB and mid-market company.
Klepac added, “By combining the data across marketing automation, CRM, and customer success software, we bring cross-organization, trusted analysis together in one clean, automated dashboard. Frankly, other analytics solutions give half-truths based on a subset of data from one – or maybe two – systems. We deliver the whole, trusted truth. We have had more than 100% month-over-month growth in user adoptions since September 1, proving not only the tool’s value but also Vertify’s high growth future.”
The freemium revenue analytics dashboard offering is only one product within the Vertify customer data journey product offerings. Vertify RevOptics is built on a powerful integration tool – RevConnect – that includes data appending with Contact Intelligence to make up the overall Revenue Operations Intelligence platform..
On the heels of this exciting and timely launch, Vertify is embarking on a seed round – their first equity raise. If you’d like to know more about the future of Vertify, please contact Matt Klepac directly at [email protected].
The Vertify Revenue Operations Intelligence (ROI) platform turns disparate data into intelligent answers for every revenue team. With Vertify, take control of your future with next best action knowledge to better shape your strategy, allowing for improved execution, plan predictability, and next level revenue growth. That’s ROI. Headquartered in Austin, TX, Vertify operates globally with hundreds of customers across a variety of verticals.
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Lacey Miller, Sr. Director of Marketing