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Prior to the pandemic, the staffing industry was only poised for modest growth of 3% according to market forecasts produced by research firm, Staffing Industry Analysts. In speaking with our customers in the staffing industry, they’ve reported that turbulent times tend to lengthen recruiting processes for certain industries while fast-tracking them for others. Amidst the…
We live in a world where we are surrounded by data – online behavior data, characteristic data, contact data, firmographic data, purchasing data, etc. It’s everywhere. Every human and business alike leaves behind a digital footprint. The businesses that are succeeding the fastest are those who have discovered how to effectively capture data, and more…
With fresh funding, new executive hires, and now the acquisition of Synthio in just the past 6 months, Vertify is positioned for 100% growth in 2020 Austin, TX, Feb. 20, 2020 — Vertify Inc., a customer data intelligence company announced that it has acquired Atlanta-based, Synthio Inc., a data quality and enrichment technology company. The…
Valued Customers, Vertify was founded to improve the relationship of revenue teams through the idea that trustworthy data is essential to winning together. Over the past decade, the role of marketing has evolved – as the drive for data became a marker for success, marketing looked to reinvent their metrics. But what became a common…
Austin, Texas, October 8, 2018 — Today, Vertify announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect Integrators to help grow their business through listing and marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an…
CONTINUED PRODUCT AND TEAM GROWTH AT VERTIFY ATTRACTS BAY AREA INVESTORS With $750k seed round, Vertify to solve the technology misalignment problem between sales and marketing. AUSTIN, Texas, September 20, 2019 — Vertify Inc., the thriving dynamic customer intelligence platform, has announced the close of a $750,000 seed round, positioning the company for even more…
Vertify Launches Marketo Integration for More Powerful Audience Engagement Empowers marketers with an omnichannel customer view to better understand and reach their audiences. AUSTIN, Texas, 2019 — Vertify Inc., a smart customer data management company and partner of LaunchPoint by Marketo, an Adobe company, today announced the addition of a new integration poised to enhance…
Former VP of Engineering at WP Engine and SVP of Product and Development at TrendKite, David Perdue brings technology startup success and breadth of expertise to accelerate Vertify’s transformation. Austin, July 25, 2019 — Vertify Inc. today announced that it has named David Perdue to serve as its Chief Technology Officer (CTO). Perdue, who previously…
4 Assumptions to Avoid When Shopping for an MAS As your business grows, it only makes sense to invest in a marketing automation system to scale, repeat, and analyze your marketing efforts. After all, statistics show that 79% of high-performing companies have been using marketing automation for three or more years. But which marketing automation system is the best—Marketo,…
As Vertify looks to the future they bring on two strategic advisors to help them revolutionize the data management industry. AUSTIN, Texas, April 22, 2019 /PRLog/ — Vertify Inc., a smart customer data management company, today announced the addition of Scott Abel and Marcio Esteves to its advisory board. The addition of these experienced and…
After years of falling behind the “big data” bandwagon, the oil and gas sector is proving just how traditional, dinosaur-esque industries are able to leverage advanced marketing technologies to become dynamic players and outpace the market. But does this hold true for the financial services industry? According to the latest Digital Banking Report, the financial services…