Valued Customers, Vertify was founded to improve the relationship of revenue teams through the idea that trustworthy data is essential to winning together. Over the past decade, the role of marketing has evolved – as the drive for data became a marker for success, marketing looked to reinvent their metrics. But what became a common…
Newsroom
Learn more about Vertify through our Newsroom. As we grow, the news grows with us.
Vertify Becomes a HubSpot Connect Beta Integrator
Austin, Texas, October 8, 2018 — Today, Vertify announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect Integrators to help grow their business through listing and marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an…
Vertify Closes Seed Round
CONTINUED PRODUCT AND TEAM GROWTH AT VERTIFY ATTRACTS BAY AREA INVESTORS With $750k seed round, Vertify to solve the technology misalignment problem between sales and marketing. AUSTIN, Texas, September 20, 2019 — Vertify Inc., the thriving dynamic customer intelligence platform, has announced the close of a $750,000 seed round, positioning the company for even more…
More Powerful Audience Engagement with Vertify
Vertify Launches Marketo Integration for More Powerful Audience Engagement Empowers marketers with an omnichannel customer view to better understand and reach their audiences. AUSTIN, Texas, 2019 — Vertify Inc., a smart customer data management company and partner of LaunchPoint by Marketo, an Adobe company, today announced the addition of a new integration poised to enhance…
Vertify Attracts Top Startup Veteran with Hire of Chief Technology Officer
Former VP of Engineering at WP Engine and SVP of Product and Development at TrendKite, David Perdue brings technology startup success and breadth of expertise to accelerate Vertify’s transformation. Austin, July 25, 2019 — Vertify Inc. today announced that it has named David Perdue to serve as its Chief Technology Officer (CTO). Perdue, who previously…
Which Marketing Automation Systems are the Best?
4 Assumptions to Avoid When Shopping for an MAS As your business grows, it only makes sense to invest in a marketing automation system to scale, repeat, and analyze your marketing efforts. After all, statistics show that 79% of high-performing companies have been using marketing automation for three or more years. But which marketing automation system is the best—Marketo,…
Vertify Forms an Inspiring Advisory Board
As Vertify looks to the future they bring on two strategic advisors to help them revolutionize the data management industry. AUSTIN, Texas, April 22, 2019 /PRLog/ — Vertify Inc., a smart customer data management company, today announced the addition of Scott Abel and Marcio Esteves to its advisory board. The addition of these experienced and…
Digital Marketing Gaps in the Financial Industry Leave Opportunity on the Table
After years of falling behind the “big data” bandwagon, the oil and gas sector is proving just how traditional, dinosaur-esque industries are able to leverage advanced marketing technologies to become dynamic players and outpace the market. But does this hold true for the financial services industry? According to the latest Digital Banking Report, the financial services…
Vertify Launches 3 New Connectors in Q1 2019
New connectors enhance the already robust Vertify offering AUSTIN, Texas, March 26, 2019 /PRNewswire/ — Vertify Inc., a smart customer data management company, today announced the addition of 3 new connectors, LiveRamp, Splash, and Acumatica which enhance connections between systems for their clients. Vertify has made a name for itself in the Customer Data Management…
White Paper: Data Efficiency for E-Commerce
With a saturated online market, e-commerce companies are challenged to stay ahead, differentiate from the competition, and grab the attention of an audience already inundated with billions of posts and advertisements. While some e-commerce companies are failing due to their digital marketing capabilities and/or strategies, others are quickly gaining market share due, in large part,…