Former Senior Manager of Solutions Engineering at Oracle, Chris Backer brings martech go-to-market success and breadth of expertise to accelerate Vertify’s growth strategy
On December 1, 2022, Vertify Inc. announced that it has named Chris Backer to serve as its Director of Solutions Engineering. Backer, who previously served as Senior Manager of Solutions Engineering at Oracle with a focus on Oracle CX Marketing and Marketing Cloud, will be responsible for leading Vertify’s global go-to-market solutions engineering practice for both pre-sales and post-sales initiatives. Chris will work closely with the company’s sales team, CS team, and product team to solution business advancing automation strategies using the Vertify platform for both mid-marketing and enterprise prospects and customers. In addition, Backer brings extensive entrepreneurial experience having found and run his own successful endeavors.
“As we continue to develop and expand our partnership ecosystem it is important to our future vision that we invest in scalable solutions for our customers and partners,” said Matt Klepac, CEO at Vertify. “We are extremely excited to have Chris joining the team to lead these efforts. With his customer-facing martech and revtech experience he brings a level of technology and go to market expertise that is second to none and will undoubtedly empower our customers to have more success as they strive to streamline their work for maximum productivity. He truly makes each of us better at Vertify, and that is what we strive to do with each new person that joins the team. I can’t wait to see how Chris transforms our ability to successfully grow as we build more trust with our customers and expand alongside our channel partners.”
Companies that invest in RevOps report 10-20% increases in sales productivity. And, companies that deployed RevOps grew revenue 3x faster than those that didn’t. The RevOps market is booming and the need is growing for forward thinking companies to invest in the science of revenue generation. This is why Vertify is hyper focused on delivering RevOps Automation technology that helps Mid-Market and Enterprise companies deploy a comprehensive automated RevOps strategy.
“I’m thrilled to be joining such an innovative and thoughtful team here in Austin,” said Chis. “Vertify is poised to be the leader in the RevOps Automation space, and I’m eager to apply my Enterprise Martech experience to this new endeavor. The team is dynamic and I’m excited for the great work we’re going to do.”
Grounded by the philosophy that all three key revenue teams—sales, marketing, and customer success—should be aligned by process and technology, Vertify provides business automation software that easily syncs, cleans, and curates customer data within existing revenue tech stacks to activate GTM success. Headquartered in Austin, TX, Vertify operates globally with hundreds of customers across a variety of verticals.
For more information, visit https://www.vertify.com.