Before any organization starts diverting existing marketing and sales resources to an ABM program, it needs to assess whether ABM is a strategy well-suited to its business model.
Insights
Segmentation For the Win With the advancement of technology and increased speed of communication, it is rare that one single, overarching campaign has the same effect on a mass of people and gets them interested in a product or service. In the past, marketers and advertisers would run generic, all-encompassing campaigns with hopes that it…
Normalization to Rationalization: Boost Marketing Efficiency and Outcomes Through Data Normalization Disparate data sources and marketing applications are leading to inconsistent and inaccurate data making it difficult for marketers to keep up with lead requirements and demonstrate marketing’s contribution to revenue. Marketing teams are used to hearing one thing over and over: “We need more…