Prospects often come to Vertify looking for ways to cleanse their contact database, append additional data points for better segmentation and lead routing, or to simply identify more contacts that match their ideal buyer profiles. Smart businesses know that favorable sales outcomes start with data quality. With that said, how can you prevent missed opportunities…
“You have to make sure the business strategy of the organization is aligned with the value proposition of the product and the people side of the business…” – Heath Butler, Network Partner at Mercury Fund Vertify believes it’s really powerful to understand how every piece of the business, every person on the team, contributes to…
As the trend moves towards merging sales and marketing teams within companies to build revenue powerhouses, the alignment of sales and marketing systems takes on a new level of importance. Let’s break it down. Historically, the relationship between sales and marketing has been disjointed and distant, often resulting in unrealized goals and finger-pointing. While some…
You know the feeling when the bathroom faucet begins to leak. It starts as a slow drip, almost imperceptible. After a while it picks up in intensity and frequency until it wakes you up at 3:00 a.m. Then you finally decide to do something about it. Like the dripping faucet, data doesn’t go bad all…
How to manage your marketing data cleanly and seamlessly. What’s the value of marketing analytics these days? So high, apparently, that companies plan to increase budgets for it over the next three years by 198%, according to a recent CMO survey. There’s little doubt that marketing analytics offers a treasure trove of customer information and performance…
Prior to the pandemic, the staffing industry was only poised for modest growth of 3% according to market forecasts produced by research firm, Staffing Industry Analysts. In speaking with our customers in the staffing industry, they’ve reported that turbulent times tend to lengthen recruiting processes for certain industries while fast-tracking them for others. Amidst the…
What stands between your business goals and the people you need to reach in order to grow? Roughly 45% of marketers don’t validate their data for quality and accuracy. And 62% use prospect data that is incomplete or invalid. How confident are YOU in the health and quality of the data in your database? Think…
Another year, another blank slate for brand new email campaigns! If you’re like us, you’re planning out your year with various campaign topics to address. Before you finalize your email campaign strategy, check out these 6 tips for a successful email marketing campaign to make sure you’re on the track to success this year: 1.…
We live in a world where we are surrounded by data – online behavior data, characteristic data, contact data, firmographic data, purchasing data, etc. It’s everywhere. Every human and business alike leaves behind a digital footprint. The businesses that are succeeding the fastest are those who have discovered how to effectively capture data, and more…
Inaccurate information can not only affect sales and productivity but credibility as well. Good data hygiene means taking the time to clean up, verify and organize data so that common issues like duplicates, mismatches, and missing elements no longer litter your CRM or Marketing Automation Platforms. Of course, there is no shortage of both free…
The lead hand-off process, i.e., determining when sales should engage with a qualified prospect, can be riddled with inconsistencies and ambiguity. The process is often an area of misalignment between sales and marketing leading to missed opportunities. Using account engagement scoring bridges this gap, leading to shortened sales cycles and more deals. If you’re unfamiliar…