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Top 5 Reasons Users Prefer Vertify’s RevOptics over Spreadsheets
Top 5 reasons why users prefer Vertify’s RevOptics over traditional spreadsheets
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Data Hygiene and The Cost of Doing Nothing
Prospects often come to Vertify looking for ways to cleanse their contact database, append additional data points for better segmentation and lead routing, or to simply identify more contacts that match their ideal buyer profiles. Smart businesses know that favorable sales outcomes start with data quality. With that said, how can you prevent missed opportunities…
Read MoreVertify Data Cleansing FAQs
The data cleansing process involves detecting and/or removing corrupt or inaccurate records from a set of data. Through data cleansing, you can identify which contacts in your database are incomplete, incorrect, inaccurate, or irrelevant. Got a question about data cleansing? You can probably find an answer in our B2B Data Cleansing FAQs below. 1. What…
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The Modern Revenue Team: Aligning Marketing Automation & Sales Enablement Systems
As the trend moves towards merging sales and marketing teams within companies to build revenue powerhouses, the alignment of sales and marketing systems takes on a new level of importance. Let’s break it down. Historically, the relationship between sales and marketing has been disjointed and distant, often resulting in unrealized goals and finger-pointing. While some…
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