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The Modern Revenue Team: Aligning Marketing Automation & Sales Enablement Systems

The Modern Revenue Team: Aligning Marketing Automation & Sales Enablement Systems

As the trend moves towards merging sales and marketing teams within companies to build revenue powerhouses, the alignment of sales and marketing systems takes on a new level of importance. Let’s break it down. Historically, the relationship between sales and marketing has been disjointed and distant, often resulting in unrealized goals and finger-pointing. While some…

Digital Marketing Gaps in the Financial Industry Leave Opportunity on the Table

Digital Marketing Gaps in the Financial Industry Leave Opportunity on the Table

After years of falling behind the “big data” bandwagon, the oil and gas sector is proving just how traditional, dinosaur-esque industries are able to leverage advanced marketing technologies to become dynamic players and outpace the market. But does this hold true for the financial services industry? According to the latest Digital Banking Report, the financial services…

When Magento Met Marketo: E-Commerce and Marketing Data Integration To Outrank the Competition

When Magento Met Marketo: E-Commerce and Marketing Data Integration To Outrank the Competition

E-Commerce and Marketing Data Integration with Marketo Who knew it? According to Statista, ecommerce is said to be the leading retail channel by 2022 with consumers forecasted to spend up to $4.8 trillion online. Today, Magento alone processes over a hundred billion dollars in online purchases every year for their customers. Not only are folks spending more time…

Getting the Most Out of Your ERP System: Databases, Digital Marketing and Minimal Disruption

Getting the Most Out of Your ERP System: Databases, Digital Marketing and Minimal Disruption

How to Get Most Out of Your ERP System If you’re wondering how your ERP system stacks up to some of the latest and greatest cloud-based systems, there are more than a few things to consider. On-premise ERP platforms are going to require hardware and storage space, which can potentially add to your overhead costs.…

Vertify’s Top Austin Places for Tech Talk, Toddies, and Treats

Vertify’s Top Austin Places for Tech Talk, Toddies, and Treats

As an Austin local, I’ve witnessed firsthand how this once college-centered city has morphed into a piquant metropolis. What’s different about our city is that it’s nuanced with one-of-a-kind eateries that are something to experience all on their own. Hipster food trucks, dim-lit taxidermied whiskey bars, boho-chic tapas restaurants, vying bbq joints, and the recent…