Before any organization starts diverting existing marketing and sales resources to an ABM program, it needs to assess whether ABM is a strategy well-suited to its business model.
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Normalization to Rationalization: Boost Marketing Efficiency and Outcomes Through Data Normalization Disparate data sources and marketing applications are leading to inconsistent and inaccurate data making it difficult for marketers to keep up with lead requirements and demonstrate marketing’s contribution to revenue. Marketing teams are used to hearing one thing over and over: “We need more…
DOWNLOAD: Data Efficiency for E-Commerce
With a saturated online market, e-commerce companies are challenged to stay ahead, differentiate from the competition, and grab the attention of an audience already inundated with billions of posts and advertisements. While some e-commerce companies are failing due to their digital marketing capabilities and/or strategies, others are quickly gaining market share due, in large part,…