MARKETING BEST PRACTICES: DELIVER TRUST IN YOUR CONTACT DATABASE
Inject a little fun into the otherwise mundane – let’s talk about your contact database. A marketing asset so great, we should all probably name it! In this infographic, we review must-know stats regarding the health of your database and how often you should review your contacts for maximum revenue potential.
We also introduce you to the “Data Strategy Journey” – a framework for you to follow to ensure optimal data cleansing, enrichment, and activation.
Link to the full infographic: Data Hygiene Best Practices