Vertify co-founder and CEO, Matt Klepac, was invited to speak on the well-known Sales Hacker podcast with Sam Jacobs, Founder of Revenue Collective. From discussing the transition to entrepreneurship to camels versus unicorns, it’s an incredibly inspiring podcast! Take a listen here or read below for some of our favorite excerpts. Who is Matt Klepac…
In today’s business climate, what does it take to run an effective marketing program that successfully captures the attention of viable prospects and then converts them into long-term customers? Identifying your overall business goals and then tracking the key marketing metrics that align with those goals should be your top priority. After all, if you’re…
The Hubspot integration for Vertify RevOptics provides you with the most powerful way to track and manage the impact of all of your marketing efforts to bottom-line revenue. Visualize revenue generated from campaigns, granular level activities and strategies, while forming a better understanding of top-performing campaigns. RevOptics grants you the ability to break down sales…
Contact Bands, Data Hygiene, Connected Platforms The marketing automation tool has become the center of our marketing tech stack, and for good reason. Email, contact data, campaigns, and analytics are all valuable pieces of the marketing puzzle. But is your team leveraging every aspect of this powerful tool? A couple of weeks ago, we had…
Click below to watch the full video, or see what the modern marketer is leveraging to report on revenue impact by taking the tour.
It’s not just on marketing or sales or customer success; we all have to work as a true revenue team to “turn demand into money”. In our discussion with Sam, we talk: – How to define alignment and incentives to encourage the synergy of a true revenue team – The challenges of attribution and ‘where…
Spreadsheets have formed the most colossal barrier to the marketing team’s ability to impact revenue and deliver data… Spreadsheets have formed the most colossal barrier to the marketing team’s ability to deliver data, information and insights in a timely manner because while the demands of the business have advanced, spreadsheets have only made incremental improvements…
Since work looks a little bit different these days, we at Vertify want to make sure that we are helping our customers connect platforms, connect data, and connect people in a way that makes them even more effective than ever before. In a recent brain boost webinar, we chatted with Amanda Hall, a data integration…
The historical nature of marketing creates a greater sense of urgency for marketers to defend their spend. While Return on Marketing Investment (ROMI) is a KPI that C-level executives and board members expect to see on a regular basis, many marketers are being asked to provide more granular detail that can demonstrate pipeline creation and revenue…
Analytics software should connect seamlessly and accurately with your CRM, ERP, sales engagement platform, etc.—all to move your revenue team forward. Also, one step further, intelligence tools should be easy and collaborative to propel employee productivity, not hinder it behind complicated tech. That is why Vertify is ecstatic to announce our latest RevOptics connection with…
The emergence of martech has enabled organizations to better acquire and service customers, but has also created blind spots and data silos. With the release of API v3, HubSpot has enhanced their API by making access to their data more accessible. This is great news for the many revenue operations teams we work with, as it not…
