3 Steps You Should Take in Your New RevOps Role. New to RevOps? Did your company just bring on funding or have a good year of growth and is now looking to form a true RevOps function for full circle revenue alignment? Did they promote you into this new RevOps role? Don’t panic. In the…
Marketing Change Agent: Cut Through the Cloud Become a change agent for marketing today. How Marketing Cuts Through the Cloud will show you, step by step, how to make an impact on revenue while keeping up with marketing trends.
The True Pulse of an Organization Let’s place a wager. My bet — you do not have an accurate measurement in place that tells you the time it takes your prospect to become a customer, from first touch (whether it be website interaction, email, event, or digital) to last touch. Would I be right? Perhaps…
A B2B customer’s journey, while sometimes simple, is oftentimes classified as more of a complex maze with far-reaching activities. The journey takes place over time and throughout a variety of marketing channels. Because of these factors, it can be difficult to know how to show and measure the impact of your marketing efforts, which is…
We know that the average marketer spends 40% of their day collecting and analyzing marketing data from a variety of sources to ultimately organize and build fundamental reports. These are backbreaking and formidable tasks that are further complicated by siloed information. And after all the effort, the results are oftentimes questioned due to human involvement…
What Are the Benefits of Revenue Operations? Create a more predictable revenue funnel while also providing the following benefits: Revenue Operations simplifies the work of marketing, sales, and customer success operations teams to help teams work faster and more efficiently. Better alignment between departments. According to research by SiriusDecisions, this alignment can drive up to 36%…
Transparency is Vital Global crisis aside, Vertify operates on transparency… As a leader, it is important for the entire team to know how the company is performing, where the challenges are, what the financial health of the company looks like, and what you are collectively doing to keep the train on the tracks. No, I…
How can you easily make better decisions on marketing spend? The answer is through an integrated and automated marketing analytics solution. Marketing teams that can lessen their dependence on spreadsheets are in a much better situation to make defensible and more confident decisions regarding campaign spend and targeting the right prospects. Even marketing or revenue…
“If you do anything of significance in life, you know you never did it by yourself.” – Matt Klepac, Cofounder and CEO, Vertify As I reflect on 2020, I can’t help but be thankful for so many things. In times of stress and struggle, I tend to lose sight of success. I forget about the…
Vertify co-founder and CEO, Matt Klepac, was invited to speak on the well-known Sales Hacker podcast with Sam Jacobs, Founder of Revenue Collective. From discussing the transition to entrepreneurship to camels versus unicorns, it’s an incredibly inspiring podcast! Take a listen here or read below for some of our favorite excerpts. Who is Matt Klepac…
In today’s business climate, what does it take to run an effective marketing program that successfully captures the attention of viable prospects and then converts them into long-term customers? Identifying your overall business goals and then tracking the key marketing metrics that align with those goals should be your top priority. After all, if you’re…
