Conversational Intelligence: When Good Intentions Meet Bad Data

By: Wayne Lopez, Chief Product Officer at Vertify Conversational Intelligence has emerged as a powerful framework for improving communication and building trust in personal and professional interactions. Proponents of Conversational Intelligence emphasize the ability to understand and navigate the neurological underpinnings of communication, fostering positive and productive conversations. However, a critical examination reveals a potential…

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The Winning Formula for Accelerating Revenue in Mid-to-Large Businesses

By Matt Klepac, Vertify CEO and Founder With the constant pressure and focus on accelerating revenue growth for mid to large businesses, revenue teams are looking to expand their total available market. While many traditional sales tactics still hold value, deploying traditional sales tactics alone and ignoring the power of data is a recipe for…

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The Human Touch: Unlocking Success with a People-First Partner Program

By: Matt Klepac, Vertify CEO and Founder I recently spent a couple days with the Salesloft team at their Revenue Kickoff and was inspired. I was inspired because over the years we have built much of our business around the importance of partnerships, and with all our experience working across partner ecosystems, I was truly…

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Expert Data Admin Services: The Benefits and Considerations

The primary role of data admin services is to take a technical solution and tailor it to ensure it works for the client in a way that meets the organization’s overall technology strategy and wider business goals. With more and more technology solutions being purpose-built for the business side of the B2B house, there is…

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Automating Financial and Revenue Reporting: A Comprehensive Guide

By Matt Klepac, CEO of Vertify Within successful B2B businesses, go-to-market strategies use trusted revenue and financial reporting techniques for sustainable growth. Prospects, customers, and market trends are rapidly moving and evolving and, more so today than ever before, mid-market and enterprise B2B organizations are recognizing the need to streamline and enhance their revenue and…

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Revolutionizing Banking Operations: Vertify’s Seamless Integration of Marketo Engage with Multiple Salesforce or Dynamics CRMs

The financial landscape is anything but static. Mergers, acquisitions, and evolving customer demands leave banks grappling with disparate data siloed across various CRMs. This disjointed experience hinders marketing efforts and frustrates sales teams. But fear not, for Vertify is your go-to for seamlessly integrating Marketo Engage with multiple Salesforce or Dynamics CRMs, unifying customer data…

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How Vertify Fuels Outreach.io and Marketo Engage for Supercharged Lead Workflows

By: Amanda Barr, Product Marketing Manager at Vertify Revenue sales and marketing teams…start your engines! In the high-octane world of B2B sales, every second counts. Leads are like race cars, zipping through marketing funnels fueled by nurture campaigns and personalized outreach. However, just like a poorly tuned engine, inaccurate data, clunky workflows, and walled off…

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The Future Wave From Eloqua to Marketo

In recent months we have been privy to a lot of conversations and questions surrounding the future of the Eloqua solution. The question we are looking to answer in this article is whether this is a perceived lack of investors or more of a lack of investment. And if it is an actual lack of…

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The Art of Service: Why SaaS Companies Should Prioritize the Human Touch

By: Matt Klepac, CEO of Vertify According to a survey performed by PwC, two thirds of consumers feel companies have lost touch with the human element of the customer experience. Three quarters say they want more human interaction in future, not less. This international survey by PwC surveyed over 15,000 consumers across 12 countries. When…

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