Revolutionizing Banking Operations: Vertify’s Seamless Integration of Marketo Engage with Multiple Salesforce or Dynamics CRMs

The financial landscape is anything but static. Mergers, acquisitions, and evolving customer demands leave banks grappling with disparate data siloed across various CRMs. This disjointed experience hinders marketing efforts and frustrates sales teams. But fear not, for Vertify is your go-to for seamlessly integrating Marketo Engage with multiple Salesforce or Dynamics CRMs, unifying customer data…

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How Vertify Fuels Outreach.io and Marketo Engage for Supercharged Lead Workflows

By: Amanda Barr, Product Marketing Manager at Vertify Revenue sales and marketing teams…start your engines! In the high-octane world of B2B sales, every second counts. Leads are like race cars, zipping through marketing funnels fueled by nurture campaigns and personalized outreach. However, just like a poorly tuned engine, inaccurate data, clunky workflows, and walled off…

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The Future Wave From Eloqua to Marketo

In recent months we have been privy to a lot of conversations and questions surrounding the future of the Eloqua solution. The question we are looking to answer in this article is whether this is a perceived lack of investors or more of a lack of investment. And if it is an actual lack of…

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The Art of Service: Why SaaS Companies Should Prioritize the Human Touch

By: Matt Klepac, CEO of Vertify According to a survey performed by PwC, two thirds of consumers feel companies have lost touch with the human element of the customer experience. Three quarters say they want more human interaction in future, not less. This international survey by PwC surveyed over 15,000 consumers across 12 countries. When…

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Marketo Engage and NetSuite Integrations: The Winning Solution

By: Brandon Schulte, VP of Marketing Technology at Zirous It’s estimated that digital ad spend for lead generation soared past $3 billion in 2023.  Yet, according to Forbes, generating quality leads perpetually ranks as the biggest challenge for marketers, with 58% identifying leads as their top challenge. On the sales side it isn’t much better,…

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Infographic: How Does Vertify Empower Artificial Intelligence (AI)?

How Does Vertify Empower Artificial Intelligence (AI)? by Amanda Barr Vertify offers a broad suite of automated data integration solutions to empower artificial intelligence, complete with data cleaning tools and automated multidirectional integration between platforms, including multiple CRM integrations at scale. Vertify is the system of record for revenue operations professionals across the globe. Get…

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Outsourced Sales Providers

Maximizing Go-to-Market Success: The Dual Imperatives of Revenue App Integrations and Data Hygiene for Outsourced Sales Providers and Business Process Outsourcing

Outsourced sales providers are emerging as indispensable partners for companies striving to expand their market presence. The U.S. Outsourced Sales Services Market size was valued at $4,001.84 million in 2021 and is projected to reach $6,955.83 million by 2030, growing at a CAGR of 6.95% from 2023 to 2030. And, this does not take into…

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Why Salesforce Should Not be Used as an iPaaS: Limitations and Drawbacks

Salesforce, the renowned customer relationship management (CRM) platform, is widely adopted by businesses for managing customer data and enhancing sales and marketing processes. However, using Salesforce as an Integration Platform as a Service (iPaaS) is not the best approach for your organization’s data integration needs. Sure, Salesforce is a robust customer platform, but an integration…

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