Resources

Manual Processes are Killing Your Productivity

Manual Processes are Killing Your Productivity

Spreadsheets have formed the most colossal barrier to the marketing team’s ability to impact revenue and deliver data… Spreadsheets have formed the most colossal barrier to the marketing team’s ability to deliver data, information and insights in a timely manner because while the demands of the business have advanced, spreadsheets have only made incremental improvements…

Work Smarter, Not Harder: Optimize Your Martech Stack

Work Smarter, Not Harder: Optimize Your Martech Stack

Since work looks a little bit different these days, we at Vertify want to make sure that we are helping our customers connect platforms, connect data, and connect people in a way that makes them even more effective than ever before. In a recent brain boost webinar, we chatted with Amanda Hall, a data integration…

Defend Your Spend: How to Demonstrate Marketing Impact

Defend Your Spend: How to Demonstrate Marketing Impact

The historical nature of marketing creates a greater sense of urgency for marketers to defend their spend. While Return on Marketing Investment (ROMI) is a KPI that C-level executives and board members expect to see on a regular basis, many marketers are being asked to provide more granular detail that can demonstrate pipeline creation and revenue…

Connect Seamlessly, Automate Insights with Vertify for NetSuite

Connect Seamlessly, Automate Insights with Vertify for NetSuite

Analytics software should connect seamlessly and accurately with your CRM, ERP, sales engagement platform, etc.—all to move your revenue team forward. Also, one step further, intelligence tools should be easy and collaborative to propel employee productivity, not hinder it behind complicated tech. That is why Vertify is ecstatic to announce our latest RevOptics connection with…

Eliminating Data Blind Spots with the Vertify HubSpot Connector

Eliminating Data Blind Spots with the Vertify HubSpot Connector

The emergence of martech has enabled organizations to better acquire and service customers, but has also created blind spots and data silos. With the release of API v3, HubSpot has enhanced their API by making access to their data more accessible. This is great news for the many revenue operations teams we work with, as it not…

Revenue & Marketing Operations Series

Quick working sessions with revenue-focused solutions Introducing the Brain Boost series: take a break, bring your questions, and let us help you find a solution Get a BRAIN BOOST with Vertify! Join us for a series of quick 30-minute sessions Thursday August 13th and Friday August 14th, where we find solutions for some of the…

Data Hygiene and The Cost of Doing Nothing

Data Hygiene and The Cost of Doing Nothing

This is the "wpengine" admin user that our staff uses to gain access to your admin area to provide support and troubleshooting. It can only be accessed by a button in our secure log that auto generates a password and dumps that password after the staff member has logged in. We have taken extreme measures to ensure that our own user is not going to be misused to harm any of our clients sites.

Prospects often come to Vertify looking for ways to cleanse their contact database, append additional data points for better segmentation and lead routing, or to simply identify more contacts that match their ideal buyer profiles. Smart businesses know that favorable sales outcomes start with data quality. With that said, how can you prevent missed opportunities…

Strategic Goals and Business Growth

Strategic Goals and Business Growth

“You have to make sure the business strategy of the organization is aligned with the value proposition of the product and the people side of the business…” – Heath Butler, Network Partner at Mercury Fund Vertify believes it’s really powerful to understand how every piece of the business, every person on the team, contributes to…