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AI EnablementBlog, White Papers, & Customer Stories
Clean Data, Clear Decisions
How a Data Management Strategy Supercharges Your Business Data is king. It can either hurt you or help you, but your dependability on data is not going away if you are a B2B marketer in today’s world. Companies of all sizes are collecting vast amounts of data to gain insights into their customers, operations, and…
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Data Management: The Hidden Driver of Impact
Effective data management is crucial for businesses looking to stay ahead of the competition. It’s no longer enough to simply collect and store data; organizations must now focus on harnessing the true potential of their data to drive impactful outcomes. You must make data actionable. What does that mean? Well, it means that you must…
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The Hidden Costs of Native Integrations
Integrations have become an integral part of businesses, allowing them to streamline processes, improve efficiency, get the most out of their tech investment, and enhance customer experiences. However, amidst their benefits, not all integrations are created equal. Focusing on native integration, there are hidden costs that organizations often overlook. Understanding these costs is crucial for…
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Marketo Engage vs. Customer Insights Journeys
In the world of marketing automation, two titans clash: Adobe Marketo Engage and Microsoft’s Customer Insights Journeys. Both platforms offer features to streamline campaigns, nurture leads, and measure success. But for marketers craving deep functionality and best-in-class user experience, Marketo Engage often reigns supreme. Here’s why: 1. Unleash Your Inner Marketing Maestro Marketo offers a…
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Your Guide to Marketo Lead Automations
With the increasing demands of digital marketing campaigns, businesses are constantly seeking ways to streamline their lead generation and automation processes. One powerful pairing that has gained significant popularity in recent years is Marketo Engage and Vertify for enhanced lead automation. In this comprehensive guide, we will walk you through the ins and outs of…
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Four Ways to Automate Salesloft With Vertify
Automation is no longer a luxury, but a necessity. Sales teams are constantly looking for ways to streamline their processes and improve efficiency. If you are a Salesloft user, partnering it with Vertify can take your automation game to the next level. In this article, we will explore four key ways to automated Salesloft with…
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Three Ways RevOps Improves Customer Experience With Automation
Providing an exceptional customer experience has become a top priority for organizations across industries, and rightfully so. To achieve this, companies are turning to Revenue Operations (RevOps) and automation as powerful tools to improve customer satisfaction and drive growth. In this article, we will explore three key ways RevOps can enhance customer experience through automation.…
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Orchestrating the B2B Buyer’s Journey: Operations Teams Win With Automation
In today’s digital age, businesses are striving to provide exceptional customer experiences to stay competitive in the market. One crucial aspect of delivering such experiences is orchestrating the B2B buyer’s journey. By seamlessly guiding buyers through their purchasing process, operations teams can significantly impact a company’s success. This article explores the key benefits of automating…
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The Pitfalls of Point-to-Point Integration and How Vertify Can Help
Point-to-point integration has long been the go-to method for connecting disparate systems and exchanging data. However, as businesses grow and technology evolves, the limitations of this approach become increasingly apparent. In this article, we will delve into the pitfalls of point-to-point integration and explore how Vertify, a leading integration platform, can help businesses overcome these…
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Enabling Marketo Performance Insights With Vertify
Marketo Performance Insights is a powerful tool that allows businesses to gain valuable insights into the performance of their marketing efforts. By harnessing the data collected within Marketo Engage, companies can optimize their marketing strategies, improve ROI, and make informed decisions based on accurate and up-to-date information. What is Marketo Performance Insights? Marketo Performance Insights…
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