Marketo Engage and NetSuite Integrations: The Winning Solution

By: Brandon Schulte, VP of Marketing Technology at Zirous It’s estimated that digital ad spend for lead generation soared past $3 billion in 2023.  Yet, according to Forbes, generating quality leads perpetually ranks as the biggest challenge for marketers, with 58% identifying leads as their top challenge. On the sales side it isn’t much better,…

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Infographic: How Does Vertify Empower Artificial Intelligence (AI)?

How Does Vertify Empower Artificial Intelligence (AI)? by Amanda Barr Vertify offers a broad suite of automated data integration solutions to empower artificial intelligence, complete with data cleaning tools and automated multidirectional integration between platforms, including multiple CRM integrations at scale. Vertify is the system of record for revenue operations professionals across the globe. Get…

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Outsourced Sales Providers

Maximizing Go-to-Market Success: The Dual Imperatives of Revenue App Integrations and Data Hygiene for Outsourced Sales Providers and Business Process Outsourcing

Outsourced sales providers are emerging as indispensable partners for companies striving to expand their market presence. The U.S. Outsourced Sales Services Market size was valued at $4,001.84 million in 2021 and is projected to reach $6,955.83 million by 2030, growing at a CAGR of 6.95% from 2023 to 2030. And, this does not take into…

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Why Salesforce Should Not be Used as an iPaaS: Limitations and Drawbacks

Salesforce, the renowned customer relationship management (CRM) platform, is widely adopted by businesses for managing customer data and enhancing sales and marketing processes. However, using Salesforce as an Integration Platform as a Service (iPaaS) is not the best approach for your organization’s data integration needs. Sure, Salesforce is a robust customer platform, but an integration…

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Integration Automation: Comparing Mulesoft and Vertify

Are you looking for ways to enhance growth through better data management? Or maybe you have simply been tasked with finding ways to eliminate data silos. Or perhaps you are in the market for new technology and in doing so also require data integration capabilities to get the most out of your investment. Whatever the reason,…

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Unleashing the Power of Marketing Automation: Marketo Engage with Vertify Takes the Lead Over Salesforce Marketing Cloud

Digital marketing is a must for any mid-market and enterprise company to stay ahead of the competitive curve. Customer engagement is paramount in digital marketing, and choosing the right marketing automation platform (MAP) is crucial for the success of mid-market and enterprise companies. The two prominent players in this space, Salesforce Marketing Cloud and Marketo Engage,…

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Vertify’s World-Class Error Management Revolutionizes Automated Integration

By: Matt Klepac, Vertify CEO and Founder Seamless integration of various technologies is the lifeblood of efficiency. For companies leveraging a suite of tools like Dynamics, HubSpot, Marketo, Salesforce, NetSuite, and/or SalesLoft, the harmony between these platforms is paramount. Yet, often the challenge lies in error management that arises in the midst of the integrations…

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Boosting Integration Throughput Efficiency with Vertify

Data integration aims to enable the seamless flow of information between applications, and the efficiency of your record throughput within your integrations is a crucial metric that directly impacts your business’s success. Picture integration as the smooth flow of a river – any obstacles, like rocks or debris, can hinder the flow, affecting the overall…

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