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How Regulation Drives Innovation

OneTrust = 48,000% Growth “Let’s all find a way to understand and deliver marketing that is more efficient and more valuable at every step of the customer journey.”-Kevin Kiley, Chief Revenue Officer at OneTrust We talked to Kevin about: Secrets to 48,000% growth in 3 years. Building a Revenue team to match that growth. Attitudes…

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Generating Revenue is a Team Sport

It’s not just on marketing or sales or customer success; we all have to work as a true revenue team to “turn demand into money”. In our discussion with Sam, we talk: – How to define alignment and incentives to encourage the synergy of a true revenue team – The challenges of attribution and ‘where…

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Work Smarter, Not Harder: Optimize Your Martech Stack

Since work looks a little bit different these days, we at Vertify want to make sure that we are helping our customers connect platforms, connect data, and connect people in a way that makes them even more effective than ever before. In a recent brain boost webinar, we chatted with Amanda Hall, a data integration…

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Connect Seamlessly, Automate Insights with Vertify for NetSuite

Analytics software should connect seamlessly and accurately with your CRM, ERP, sales engagement platform, etc.—all to move your revenue team forward. Also, one step further, intelligence tools should be easy and collaborative to propel employee productivity, not hinder it behind complicated tech. That is why Vertify is ecstatic to announce our latest RevOptics connection with…

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Eliminating Data Blind Spots with the Vertify HubSpot Connector

The emergence of martech has enabled organizations to better acquire and service customers, but has also created blind spots and data silos. With the release of API v3, HubSpot has enhanced their API by making access to their data more accessible. This is great news for the many revenue operations teams we work with, as it not…

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Revenue & Marketing Operations Series

Quick working sessions with revenue-focused solutions Introducing the Brain Boost series: take a break, bring your questions, and let us help you find a solution Get a BRAIN BOOST with Vertify! Join us for a series of quick 30-minute sessions Thursday August 13th and Friday August 14th, where we find solutions for some of the…

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Cost Doing Nothing

Data Hygiene and The Cost of Doing Nothing

Prospects often come to Vertify looking for ways to cleanse their contact database, append additional data points for better segmentation and lead routing, or to simply identify more contacts that match their ideal buyer profiles. Smart businesses know that favorable sales outcomes start with data quality. With that said, how can you prevent missed opportunities…

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Trudging through the muck

Trudging Through the Muck

How to manage your marketing data cleanly and seamlessly. What’s the value of marketing analytics these days? So high, apparently, that companies plan to increase budgets for it over the next three years by 198%, according to a recent CMO survey. There’s little doubt that marketing analytics offers a treasure trove of customer information and performance…

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6 Tips For a Successful Email Marketing Campaign

Another year, another blank slate for brand new email campaigns! If you’re like us, you’re planning out your year with various campaign topics to address. Before you finalize your email campaign strategy, check out these 6 tips for a successful email marketing campaign to make sure you’re on the track to success this year: 1.…

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