Blog, White Papers, & Customer Stories

Digital marketing is a must for any mid-market and enterprise company to stay ahead of the competitive curve. Customer engagement is paramount in digital marketing, and choosing the right marketing automation platform (MAP) is crucial for the success of mid-market and enterprise companies. The two prominent players in this space, Salesforce Marketing Cloud and Marketo Engage,…

By: Matt Klepac, Vertify CEO and Founder Seamless integration of various technologies is the lifeblood of efficiency. For companies leveraging a suite of tools like Dynamics, HubSpot, Marketo, Salesforce, NetSuite, and/or SalesLoft, the harmony between these platforms is paramount. Yet, often the challenge lies in error management that arises in the midst of the integrations…

Data integration aims to enable the seamless flow of information between applications, and the efficiency of your record throughput within your integrations is a crucial metric that directly impacts your business’s success. Picture integration as the smooth flow of a river – any obstacles, like rocks or debris, can hinder the flow, affecting the overall…

In the era of digital dominance, the world is awash with data. Yet, the ability to transform this wealth of information into actionable insights remains an intriguing paradox. In this blog post, we will explore the deeper nuances of the data knowledge gap, its far-reaching implications, and offer thought leadership on the best practices to…

By: Matthew Klepac, Vertify CEO and Founder The value of accurate and reliable information for each and every business cannot be overstated. But, some level of inaccurate data is also inevitable for every business. After all, data never takes the happy path – there are simply too many variables at play for data to always…

Sales teams rely on powerful tools and automation to drive efficiency and productivity. Oftentimes, sales teams are working with several different tools at any given time to meet their needs. Salesloft and NetSuite are two robust platforms that can significantly enhance your sales processes when integrated effectively.  Salesloft, a sales engagement platform, provides tools for…

Revenue growth is one of the top priorities – if not the top priority – for organizations of all sizes. Companies are constantly searching for innovative tools and strategies to drive revenue. RevOps teams are in search of their system of record to promote growth. Everyone is looking for that powerful platform that plays a…

Businesses are constantly seeking ways to optimize their marketing automation processes, and if you are reading this blog, you are no exception. Marketo Engage, a leading marketing automation platform, is a popular choice among enterprise businesses for its robust features and capabilities. However, as your organization grows and evolves, you might find the need to…

By: Matt Klepac, Vertify CEO and Founder Here at Vertify we love our customers, from the companies, to the leaders, to the users of our solution set. We work with operations teams every single day, and it is the marketing operations team that is the engine powering successful marketing campaigns.  We work with hundreds of…

By: Matt Klepac, Vertify CEO and Founder The term “integration” has become a buzzword in the world of business and technology. I should know as I have seen the word and its usage evolve from 2006 to today. I tossed this word around loosely in the early days, but now I own an integration-first business,…