Blog, White Papers, & Customer Stories

Data is often referred to as the new oil, a valuable resource that can power business growth and innovation. However, just like oil needs to be refined and distributed to be useful, data needs to be organized and accessible to be valuable. Unfortunately, many organizations struggle with data silos, which prevent the sharing and collaboration…

Each leg of the customer journey can be quite different, especially when it crosses the boundaries between a company’s marketing, sales, and support services. An estimated 91% of organizations with over ten employees use a CRM, and 82% use additional automation and sales reporting tools. Companies that practice broad data collection create a deep data…

Developing a RevOps strategy is a continual business goal for growing organizations, and it’s far more than just a trend. According to a study by Forrester: “Organizations that deployed revenue ops in some form grew revenue nearly three times faster than those that didn’t. Public companies with revenue ops also had 71% higher stock performance.”…

Big Data has been on the horizon for years, but not all businesses are prepared. Enterprise organizations across every niche know this; 95% of companies realize they have unstructured data they need to organize and integrate but don’t have a solution ready. It may seem too big of an undertaking: quarterly goals demand attention, big…

Defining revenue operations (RevOps) may be the most challenging part of building a framework. A precise definition may not be essential to success, but understanding how technology and revenue work together is. RevOps is about putting a repeatable growth plan in place so that revenue teams can teach, measure, improve, expand, and apply growth strategies…

Everything in the business world, from creating a viral ad to striking up just the right rapport with key clients, is becoming far more of a science than an art. Simultaneously, the business areas already categorized as math and science—such as financial calculations—are becoming increasingly systematic and advanced. Revenue growth analysis, in particular, is now…