Blog, White Papers, & Customer Stories

Each leg of the customer journey can be quite different, especially when it crosses the boundaries between a company’s marketing, sales, and support services. An estimated 91% of organizations with over ten employees use a CRM, and 82% use additional automation and sales reporting tools. Companies that practice broad data collection create a deep data…

Developing a RevOps strategy is a continual business goal for growing organizations, and it’s far more than just a trend. According to a study by Forrester: “Organizations that deployed revenue ops in some form grew revenue nearly three times faster than those that didn’t. Public companies with revenue ops also had 71% higher stock performance.”…

Big Data has been on the horizon for years, but not all businesses are prepared. Enterprise organizations across every niche know this; 95% of companies realize they have unstructured data they need to organize and integrate but don’t have a solution ready. It may seem too big of an undertaking: quarterly goals demand attention, big…

Defining revenue operations (RevOps) may be the most challenging part of building a framework. A precise definition may not be essential to success, but understanding how technology and revenue work together is. RevOps is about putting a repeatable growth plan in place so that revenue teams can teach, measure, improve, expand, and apply growth strategies…

Everything in the business world, from creating a viral ad to striking up just the right rapport with key clients, is becoming far more of a science than an art. Simultaneously, the business areas already categorized as math and science—such as financial calculations—are becoming increasingly systematic and advanced. Revenue growth analysis, in particular, is now…

Combining revenue streams can feel more like minimizing the collision between distinct revenue operations during a merger or acquisition. While it’s inevitable to expect more work aligning corporate acquisitions with your company’s aim, your focus should be on leveraging your newfound market reach — not micromanaging operational details. As we’ll explore, full customer data unification…

If you’re a marketing manager, you know how important it is to have accurate and up-to-date customer data. Without it, you can’t hope to create effective marketing campaigns. You’ve got your CRM, ERP, and maybe even a few custom applications specific to your industry. But what about online marketing? Chances are you’re using various tools…