In the digital era, the attention span of people is reducing. If you delay or fail to provide the stimulation people crave, they quickly switch to other options. The same is true when it comes to leads. The faster your marketing and sales teams respond to leads, the higher your chances of converting them. But…
Several years ago, the Harvard Business Review published an op-ed describing the rivalries between sales and marketing departments. The two functions are inextricably tied, and their ultimate goals are to add to a company’s bottom line. Yet, when sales goals aren’t met, sales blames marketing, and marketing blames sales. A Hubspot Salesforce integration can bridge…