Are you looking for ways to enhance growth through better data management? Or maybe you have simply been tasked with finding ways to eliminate data silos. Or perhaps you are in the market for new technology and in doing so also require data integration capabilities to get the most out of your investment. Whatever the reason, you are likely already looking at or have tools like Vertify, Mulesoft, and Workato. For the purposes of this comparison, we will dissect two of the leaders in the integration space: Mulesoft and Vertify.
Many of the enterprises we talk to already have a solution like Mulesoft in house, but often, this solution can’t positively impact the revenue side of the house due to its complex and highly technical nature. Therefore, revenue leadership and operations leadership are often on the hunt for something that they can run in parallel to achieve data orchestration and lead automation success.
Let’s dive in!
Vertify Integration: An Overview
Vertify is a comprehensive, cloud-based automation platform for mid-market and enterprise organizations. Through integration, transformation, orchestration, and cleansing, Vertify automates data movement and hygiene in real time. With highly configurable and elastic pre-built connectors, Vertify simplifies the process of data sharing and workflow automation across a myriad of systems. Vertify is purpose built for revenue team alignment and automation; therefore, it is a no code platform that is focused on enhancing team performance and productivity.
Vertify shines in the following areas:
- Ease of use
- Competitive pre-built integration library
- Robust automation and workflow capabilities
- Enterprise level transformation
- Enterprise level data handling
- Data storage
- Affordability and scalability
Vertify is used across various sectors, such as marketing, sales, customer service, finance, and IT, within industries such as manufacturing, financial services, healthcare, IT services, business services, and higher education. Its intuitive design and robust workflow capabilities make it an attractive choice for businesses aiming to boost productivity and operational efficiency. It is the industry’s gold standard for unique and complex data movements for the business side of the house.
MuleSoft Integration: An Overview
MuleSoft, which is a Salesforce company, is a true leader in API-led connectivity. Mulesoft’s integration platform has been around for years and is often the workhorse behind the design, configuration, and management of integrations and APIs for enterprises. Although requiring a team of developers to build and maintain these integrations and infrastructure, the platform is quite robust.
Mulesoft shines in the following areas:
- Huge pre-built connector library
- Scalable cloud-based architecture
- Years of experience and marketing muscle
- Backed by Salesforce
Enterprises in healthcare, finance, government, commerce, and retail leverage MuleSoft for their integration needs. Mulesoft is a leader in the integration space due to its platform investment over the years. If you are an enterprise with a robust development team and a healthy budget to maintain and build integrations, Mulesoft is likely for you.
Let’s Do a Side by Side Comparison of Each Platform’s Integration Capabilities
Neither platform would have made it where they are today without excelling in integrating disparate databases and systems. However, Vertify focuses more on revenue team integrations, connecting and automating workflows across all customer data applications, whereas Mulesoft focuses on API-led connectivity across an organization’s entire tech stack. You could say that Vertify was built for the purpose of empowering revenue to grow through streamlined data management, while Mulesoft was built to empower an IT organization to improve processes and scale.
It is this focus that actually enables Vertify and MuleSoft to work well alongside each other. IT can use MuleSoft across their IT stack, while Revenue Operations can deploy Vertify to control the flow of lead and customer data, simultaneously. Deploying both solutions within an enterprise could be an ideal setup for optimized data activation. Here’s why…
- Automation Capabilities: Vertify leads in automation with its wide suite of process automation workflows, especially for the revenue team. Mulesoft, while capable, has primarily focused on purely data integration rather than automation. You see, Vertify persists data, allowing for improved reporting and data hygiene workflows.
- User Interface: Vertify scores BIG with its user-centric, no code interface, appealing to non-technical users. After all, it was built for non technical, card carrying revenue generators. Yes, Mulesoft is extremely robust, but it demands extreme technical expertise and has a steeper learning curve.
- Scalability: Both platforms effectively manage business growth. Vertify is highly elastic and can work for both the $20mm business and the $10b business. Mulesoft’s cloud-based architecture supports easy scaling.
- Community and Support: Both platforms provide great support structures. With Mulesoft being a part of Salesforce, they offer a broad range of resources. Vertify, however, takes a more boutique and personal approach to support. Search on their website and look at video testimonials to see just how loved their support apparatus is.
- Pricing: Vertify has a simple and flexible, tiered pricing model that scales with business needs. They keep it simple by looking at database size and connectors. In fact, you can dial in your exact pricing in seconds on their website. Mulesoft employs a tiered pricing model based on the number of cores and vCores used. The Mulesloft model is a little less predictable for scaling businesses and can balloon rapidly as you scale. Vertify starts at $7,350 according to their website, with MuleSoft starting considerably higher, although less transparent in market.
Side note: There are many other integration providers that just do app-to-app integration (i.e., Workato). These can fall short in many areas and pigeon hole your business into conforming to a technology-driven process, as opposed to the technology adapting to your business process.
We All Have Our Strengths and Weaknesses
Vertify wins with:
- No code capabilities
- User friendly interface
- Strong workflow automation for revenue teams
- Flexible and transparent pricing
- High touch support
- Rich transformation and merge capabilities
- Hygiene and deduplication
However, when it comes to the number of connectors supported, Mulesoft wins with its extensive API connector library. Remember that Vertify connects customer data revenue apps, not the entire organization’s apps. So, if you are an enterprise level revenue team, you may consider using something that is purpose built to empower your workflows. And did we mention it can sit alongside MuleSoft, in house?
- Robust API-led connectivity
- Large enterprise focus
- Backing of a large Salesforce community
However, keep in mind Mulesoft is less appealing when it comes to usability due to its higher technical complexity. In addition, it simply does not have a focus on workflow automation. Ever try putting a square peg into a round hole? That is what it’s like trying to turn MuleSoft into a customer data workflow automation solution.
Some Real Life Examples
Vertify has successfully deployed at hundreds of organizations across the globe. Some of those organizations include Tyson Foods, Wolters Kluwer, and Franklin Templeton. In all of these cases, the organizations have successfully reduced manual processes and streamlined workflows by integrating their marketing automation, CRM, sales enablement, and customer support systems, boosting productivity and growth.
On average, Vertify customers see 5.4% growth in operating profit, and 6.1% growth in customer base. Customers state that by using Vertify, the closer alignment between the marketing and sales teams has really paid off. Over 6 months, one customer added several new clients – 85% of which were engaged with marketing campaigns throughout the sales cycle. Others state that by eliminating data silos and fostering data-sharing, they’ve even shortened their sales cycle.
Mulesoft has been used by organizations like the State of Colorado, where it facilitated seamless data sharing across 17 departments, resulting in improved citizen services and operational efficiency according to MuleSoft. The platform is robust and has without question led IT innovation and process improvement.
So, How Do You Make The Decision?
We hope by reading to this point you have a better idea of the direction you should take based on your specific use case and team dependencies. The fact is, every business process and need is different, so you must make the choice for yourself based on your very specific use case.
Sometimes it makes sense to run these two systems in parallel. Sometimes it makes sense to choose one over the other. But, we hope this article gives you more clarity in what is best for your specific use case.
Here are some final thoughts to consider:
- Technical Expertise and Time in House: Do you have technical expertise and time within your team to outline, build, and manage integrations? Vertify is known for its user-friendly interface and requires zero coding, making it suitable for business users or for IT users who want to empower the business to succeed. Mulesoft, while from the outside seems more robust, is much more complex and will likely need a team with excellent technical skills to handle it effectively.
- Point to Point Integration vs. Workflow Automation: The initial step in the decision-making process is identifying your immediate needs. If your primary goal is to automate business processes and workflows across various apps, Vertify would be the better choice with its robust automation capabilities. Keep in mind Vertify is still integration, but it’s smart integration – not just a simple pass through of data. On the other hand, if your organization is seeking a platform for extensive API-led and IT driven integration across the entire org, Mulesoft would be more suited for that purpose.
- Data Hygiene: If data hygiene and cleansing in transit is important to you, look no further than Vertify. MuleSoft was simply not built for that and requires additional apps to be married to the MuleSoft platform in order to achieve the same level of hygiene success.
- Scalability: Automation and data management needs grow as your business grows. Thus, the scalability of the platform becomes a critical consideration. Both Vertify and Mulesoft offer scalable solutions, but the scalability you need could depend on the complexity of your IT environment. Vertify will not scale into your HR department, for example, but it will scale your revenue team better than anything on the market.
- Spend: Your budget should be a major consideration. Vertify’s tiered pricing allows for greater flexibility and can be scaled up or down according to your needs. The total cost of ownership of Vertify is a fraction of the cost of Mulesoft, from soup to nuts. Mulesoft offers a tiered pricing model as well based on resources used. This could work for larger enterprises with more extensive requirements across the business, but that does come at a cost.
- Support and Community: Both platforms have strong support systems with Mulesoft having a larger and more active community. Because Mulesoft is a Salesforce company, it could offer a wider range of resources as well. But, Vertify takes a customer-first approach to support a large enough community and help center to compete in the market.
- Compliance and Data Security: This is critical for every business, and both of these platform providers know it. Look at each company’s security protocols, their history of data breaches, their product uptime, and their compliance with relevant regulations. Evaluate based on your needs, but know that both platforms follow the highest of standards.
That’s a Wrap
The fact is, there are a lot of solutions in the market to manage your data effectively. But, there are very few with the pedigree and ability to deliver consistently like Vertify and MuleSoft. It is up to you to understand your needs so that you can make the most informed decision possible.
Can you make a bad choice between either of these solutions? Some would say no, but we say your evaluation matters. Outline your specific objectives, goals, and technical prowess. Outline your budget. Look at running the solutions in tandem. Have open dialogues with both vendors, but only you can make the decision.
So, now that you know…act! Don’t get stuck because inaction with silos and inefficiencies will cost you more in the long run.
Vertify offers a broad suite of automated data integration solutions, complete with data cleaning tools and automated multidirectional integration between platforms, including multiple CRM integrations at scale. Vertify is the system of record for revenue operations professionals across the globe. Get started today, and see Vertify in action!