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AI EnablementPosts Tagged ‘data hygiene’
Realize and Boost Marketing ROI with a Data Integration Strategy
Today, companies are constantly seeking ways to maximize their return on investment (ROI) in marketing efforts. One effective approach that has gained traction is the use of a comprehensive data integration strategy. By combining and analyzing data from various sources, businesses can gain valuable insights that can help improve marketing ROI. In this article, we…
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Maximize Profitability: The Advantages of Automating Your Order-to-Cash Process
In today’s fast-paced business environment, maximizing profitability is a top priority for companies of all sizes. One way to achieve this goal is by automating your order-to-cash process. By streamlining sales and invoicing, as well as enhancing cash flow through automated processes, businesses can gain a competitive edge in the market. The Benefits of Automating…
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Scale Up, Not Out: How Salesloft and Vertify Supercharge Your GTM for Mid-Market
In today’s highly competitive business landscape, scaling up your operations is essential for staying ahead of the curve. However, scaling up can be a daunting task, especially for mid-market businesses who are looking to expand their go-to-market (GTM) strategies. Fortunately, with the combined power of Salesloft and Vertify solutions, scaling up becomes not only achievable…
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From Sci-Fi to Reality: How Vertify Enables AI for B2B Businesses
In today’s rapidly evolving business landscape, the integration of Artificial Intelligence (AI) has become a necessity for B2B businesses. The concept of AI may have once seemed like a distant dream from a science fiction movie, but it has now become a reality that is revolutionizing various industries. One company that is at the forefront…
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5 Database Hygiene Best Practices You can Apply Today
Before Database Hygiene Best Practices, Let’s Go Over The Basics According to Mercury, creative digital experts, 45% of marketers don’t validate their data for quality and accuracy, and 62% use incomplete or invalid prospect data. These numbers may give you an idea of how “dirty data” could stand in your way, driving a wedge between…
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Dirty Data: A Trickle, then a Torrent
You know the feeling when the bathroom faucet begins to leak. It starts as a slow drip, almost imperceptible. After a while it picks up in intensity and frequency until it wakes you up at 3:00 a.m. Then you finally decide to do something about it. Like the dripping faucet, data doesn’t go bad all…
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Trudging Through the Muck
How to manage your marketing data cleanly and seamlessly. What’s the value of marketing analytics these days? So high, apparently, that companies plan to increase budgets for it over the next three years by 198%, according to a recent CMO survey. There’s little doubt that marketing analytics offers a treasure trove of customer information and performance…
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The Current State of Data Quality in B2B Marketing
We live in a world where we are surrounded by data – online behavior data, characteristic data, contact data, firmographic data, purchasing data, etc. It’s everywhere. Every human and business alike leaves behind a digital footprint. The businesses that are succeeding the fastest are those who have discovered how to effectively capture data, and more…
Read MoreNormalization to Rationalization
Boost Marketing Efficiency and Outcomes Through Data Normalization Disparate data sources and marketing applications are leading to inconsistent and inaccurate data making it difficult for marketers to keep up with lead requirements and demonstrate marketing’s contribution to revenue. Marketing teams are used to hearing one thing over and over: “We need more leads!” The task…
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