Vertify for Better Personalization

Ditch the generic message. Instead address the specific pains of your target audience.

71% of consumers expect companies to deliver personalized interactions. Get personal with automation.

Companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains. 71% of consumers expect companies to deliver personalized interactions. And 76% get frustrated when this doesn’t happen.

Vertify's 4 reasons why personalization is king

Humans Buy from Humans Speak Into Their Listening Build Trust People Love Experiences

Humans Buy from Humans

Ever call a customer sales or support line and talked to a robot? That experience likely caused anger and frustration, because it led you to feel like your problems were not being taken seriously.

Adding a human touch is so valuable when trying to build the relationship that leads to a sale. People buy from people, and building trust through relationship building is critical.

Speak Into Their Listening

Personalization requires you to research and learn more about the people you’re marketing and selling to. For example, let's say you’re selling to a health tech company filled with young people that dress casually and have tattoos. That message will look very different than the pitch you make to a law firm with a strict suit and tie dress code.

The next time you type that email or make that call, take the time to thoroughly research the company, their message, and their values. And if you use Vertify, the data you need is just a glance away!

Build Trust

As a great sales person, you are focused on presenting enough value to your prospect that they are motivated to purchase. But your prospects and customers are busy people, so you must convince them that you completely understand their pain points in a short amount of time.

Personalizing your outreach shows that you’re willing to invest time into that prospect or customer. Personalization promotes trust and confidence. Fake personalization can be seen from a mile away, however, so be authentic by actually doing the research and using the data you have.

People Love Experiences

Learn how to build emails and have conversations that not only inform but also entertain. In this way, you’ll put customers at ease and will increase the odds of them replying back to you or engaging further.

Some ideas to help build an experience is to include a short video that explains your brand's benefits in an engaging way or to even include a funny GIF. Obviously know your audience, and whatever you do end up choosing, don’t spend so much time being funny that you forget to offer the customer real value. Keep it pithy, and use automation to help you scale your entertaining interactions.

Get Started

There is no time to lose. Get started today.

Outcome: Removing data silos and the friction between systems enables you to finally see the compound effect of personalization on your bottom line. Companies that grow faster drive 40% more of their revenue from personalization than their slower-growing counterparts.

Automate activity data from campaign to opportunity and beyond for enhanced personalization.

Remove silos and create a complete customer view for enhanced personalization.

Nurture your prospects and customers with personalized lead management.

Easily tap into data that informs how people are engaging with your brand.

Personalization Blog of the Month

Scale Sales Enablement With One-to-Many Personalization

2023 is your year to get personal. 2023 is your year to encourage your teams to scale through personalization and speak into the customers listening. By deploying a sales enablement motion combined with the right technology to back it up, you can create extreme trust in your brand and, ultimately, a brand loyalty to match.

Now it’s time for you to go win the personalization game in 2023!

Scale your personalization game today.

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