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Revenue & Marketing Operations Series
Quick working sessions with revenue-focused solutions Introducing the Brain Boost series: take a break, bring your questions, and let us help you find a solution Get a BRAIN BOOST with Vertify! Join us for a series of quick 30-minute sessions Thursday August 13th and Friday August 14th, where we find solutions for some of the…
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Data Hygiene and The Cost of Doing Nothing
Prospects often come to Vertify looking for ways to cleanse their contact database, append additional data points for better segmentation and lead routing, or to simply identify more contacts that match their ideal buyer profiles. Smart businesses know that favorable sales outcomes start with data quality. With that said, how can you prevent missed opportunities…
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Strategic Goals and Business Growth
“You have to make sure the business strategy of the organization is aligned with the value proposition of the product and the people side of the business…” – Heath Butler, Network Partner at Mercury Fund Vertify believes it’s really powerful to understand how every piece of the business, every person on the team, contributes to…
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The Modern Revenue Team: Aligning Marketing Automation & Sales Enablement Systems
As the trend moves towards merging sales and marketing teams within companies to build revenue powerhouses, the alignment of sales and marketing systems takes on a new level of importance. Let’s break it down. Historically, the relationship between sales and marketing has been disjointed and distant, often resulting in unrealized goals and finger-pointing. While some…
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Dirty Data: A Trickle, then a Torrent
You know the feeling when the bathroom faucet begins to leak. It starts as a slow drip, almost imperceptible. After a while it picks up in intensity and frequency until it wakes you up at 3:00 a.m. Then you finally decide to do something about it. Like the dripping faucet, data doesn’t go bad all…
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Trudging Through the Muck
How to manage your marketing data cleanly and seamlessly. What’s the value of marketing analytics these days? So high, apparently, that companies plan to increase budgets for it over the next three years by 198%, according to a recent CMO survey. There’s little doubt that marketing analytics offers a treasure trove of customer information and performance…
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Recession Proofing Your Staffing Firm With Clean Integrated Data
Prior to the pandemic, the staffing industry was only poised for modest growth of 3% according to market forecasts produced by research firm, Staffing Industry Analysts. In speaking with our customers in the staffing industry, they’ve reported that turbulent times tend to lengthen recruiting processes for certain industries while fast-tracking them for others. Amidst the…
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6 Tips For a Successful Email Marketing Campaign
Another year, another blank slate for brand new email campaigns! If you’re like us, you’re planning out your year with various campaign topics to address. Before you finalize your email campaign strategy, check out these 6 tips for a successful email marketing campaign to make sure you’re on the track to success this year: 1.…
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The Current State of Data Quality in B2B Marketing
We live in a world where we are surrounded by data – online behavior data, characteristic data, contact data, firmographic data, purchasing data, etc. It’s everywhere. Every human and business alike leaves behind a digital footprint. The businesses that are succeeding the fastest are those who have discovered how to effectively capture data, and more…
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Practicing Good Data Hygiene
Inaccurate information can not only affect sales and productivity but credibility as well. Good data hygiene means taking the time to clean up, verify and organize data so that common issues like duplicates, mismatches, and missing elements no longer litter your CRM or Marketing Automation Platforms. Of course, there is no shortage of both free…
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