What Is Marketing Automation Integration? Marketing automation refers to the software that automates marketing activities that otherwise is impossible or labor-intensive. The most common and most essential is with customer relationship management (CRM) software. If you are wondering about SugarCRM marketing automation integration, you´re in the right place. Marketing automation integration is the ability of…
The Value of Integrations Too many sales and marketing teams are drowning in inefficient processes. Most of these processes have to do with manual tasks involving synchronizing leads and contacts. The sales funnel follow-up helps companies understand and visualize their sales process and, most importantly, measure their overall conversion success. This leads many to ask,…
10 Reasons why Businesses May Be Looking into Integrating SugarCRM With Marketing Automation Top sales and marketing teams have proven they can boost sales, implement excellent marketing campaigns, and design incredible customer experiences by integrating SugarCRM and marketing automation. But why are these types of integrations popular if SugarCRM is so powerful on its own? …
Time to Transition from Bronto to Another Marketing Automation Tool In 2015, Netsuite acquired Bronto, the popular marketing platform with a heavy retail industry and consumer goods industry following. But just as you may have hit your stride using the software, Netsuite announced it will sunset Bronto at the end of May 2022. That gives…
Spreadsheets have formed the most colossal barrier to the marketing team’s ability to impact revenue and deliver data… Spreadsheets have formed the most colossal barrier to the marketing team’s ability to deliver data, information and insights in a timely manner because while the demands of the business have advanced, spreadsheets have only made incremental improvements…
Since work looks a little bit different these days, we at Vertify want to make sure that we are helping our customers connect platforms, connect data, and connect people in a way that makes them even more effective than ever before. In a recent brain boost webinar, we chatted with Amanda Hall, a data integration…
The data cleansing process involves detecting and/or removing corrupt or inaccurate records from a set of data. Through data cleansing, you can identify which contacts in your database are incomplete, incorrect, inaccurate, or irrelevant. Got a question about data cleansing? You can probably find an answer in our B2B Data Cleansing FAQs below. 1. What…