Marketing Automation

There’s no denying Microsoft Dynamics is a powerful sales and CRM platform. While it can handle marketing data, many still want a dedicated marketing automation platform (MAP). Marketo is renowned for simplifying some of the most sophisticated marketing processes, providing everything needed to continually roll out sophisticated marketing strategies in a single native environment. It’s…

CRM tools are invaluable for the businesses that use them, and robust contact management features are some of the most highly valued functions, with 94% of users prioritizing those features. Why does that statistic matter? Because employees and organizations need clear contact data – if it’s mishandled or employees can’t effectively use it, companies simply…

Many businesses, from the mid market to the enterprise, use multiple CRMs for different business units and divisions. While this meets the needs of individual units, it also creates information silos, making data hard to manage and decreasing its quality. This instantly hinders communication between departments, who lose sight of the big picture their CRMs…

Automation started as a buzzword for tech organizations but quickly became a universal necessity for modern B2B and B2C organizations. The immediate benefits to marketing professionals are clear: you can schedule social media posts, set up email sequences triggered by different buyer behaviors, and score leads of varying intensities without direct human intervention (or even…