Insights

The Modern Revenue Team: Aligning Marketing Automation & Sales Enablement Systems

The Modern Revenue Team: Aligning Marketing Automation & Sales Enablement Systems

As the trend moves towards merging sales and marketing teams within companies to build revenue powerhouses, the alignment of sales and marketing systems takes on a new level of importance. Let’s break it down. Historically, the relationship between sales and marketing has been disjointed and distant, often resulting in unrealized goals and finger-pointing. While some…

Recession Proofing Your Staffing Firm With Clean Integrated Data

Recession Proofing Your Staffing Firm With Clean Integrated Data

Prior to the pandemic, the staffing industry was only poised for modest growth of 3% according to market forecasts produced by research firm, Staffing Industry Analysts. In speaking with our customers in the staffing industry, they’ve reported that turbulent times tend to lengthen recruiting processes for certain industries while fast-tracking them for others.  Amidst the…

NetSuite & Marketo: Integrate to Get More Out of Your Current Tech Stack

NetSuite & Marketo: Integrate to Get More Out of Your Current Tech Stack

During the past few years, the Vertify team has had the opportunity to work with hundreds of our customers connecting NetSuite and Marketo. Along with implementing our RevConnect integration technology – used for lead syncing, personalization, and overall marketing attribution reporting – the team also assists with thought leadership and CRM/marketing automation best practices. Since…