Sales Team We wanted to qualify faster in the prospecting phase. Of course at Vertify we’ve automated a lot of our processes but we found a way to personalize the outreach. We experimented with Calendly in a response; this works well for Sub $13k products vs. automating a call task in the CRM. Automating a…
Insights
NetSuite & Marketo: Integrate to Get More From Your Tech Stack
One of The Best NetSuite Marketing Integrations is with Marketo During the past few years, hundreds of companies have found out one of the best NetSuite marketing integrations is with Marketo. Leading integration technology providers created solutions to integrate lead syncing, personalization, and overall marketing attribution reporting. Some have also assisted with thought leadership and…
How to Easily Make a Target List of Customers to Contact With Your Own Data
Using behavioral data to accelerate time to revenue Lead lists are so 2020. With Predictive Opportunity Analytics, your sales team can have hyper targeted lists with little to no effort from sales and marketing. The Predictive Opportunity Score takes the following behaviors into account to help the sales team be more efficient based on an…
5 Database Hygiene Best Practices You can Apply Today
Before Database Hygiene Best Practices, Let’s Go Over The Basics According to Mercury, creative digital experts, 45% of marketers don’t validate their data for quality and accuracy, and 62% use incomplete or invalid prospect data. These numbers may give you an idea of how “dirty data” could stand in your way, driving a wedge between…
Marketing Change Agent: Cut Through the Cloud Become a change agent for marketing today. How Marketing Cuts Through the Cloud will show you, step by step, how to make an impact on revenue while keeping up with marketing trends.
Improving Time to Revenue
The True Pulse of an Organization Let’s place a wager. My bet — you do not have an accurate measurement in place that tells you the time it takes your prospect to become a customer, from first touch (whether it be website interaction, email, event, or digital) to last touch. Would I be right? Perhaps…
Marketing Metrics: Impact versus Attribution
A B2B customer’s journey, while sometimes simple, is oftentimes classified as more of a complex maze with far-reaching activities. The journey takes place over time and throughout a variety of marketing channels. Because of these factors, it can be difficult to know how to show and measure the impact of your marketing efforts, which is…
Faster Time to Revenue Means Ditching the Spreadsheet
We know that the average marketer spends 40% of their day collecting and analyzing marketing data from a variety of sources to ultimately organize and build fundamental reports. These are backbreaking and formidable tasks that are further complicated by siloed information. And after all the effort, the results are oftentimes questioned due to human involvement…
What Are the Benefits of Revenue Operations? Create a more predictable revenue funnel while also providing the following benefits: Revenue Operations simplifies the work of marketing, sales, and customer success operations teams to help teams work faster and more efficiently. Better alignment between departments. According to research by SiriusDecisions, this alignment can drive up to 36%…
Lessons Learned from a B2B Startup CEO During the 2020 Global Pandemic, Part 2
Transparency is Vital Global crisis aside, Vertify operates on transparency… As a leader, it is important for the entire team to know how the company is performing, where the challenges are, what the financial health of the company looks like, and what you are collectively doing to keep the train on the tracks. No, I…
Salesforce Pardot and Vertify Integrate to Truly Validate Marketing’s Impact in Revenue
How can you easily make better decisions on marketing spend? The answer is through an integrated and automated marketing analytics solution. Marketing teams that can lessen their dependence on spreadsheets are in a much better situation to make defensible and more confident decisions regarding campaign spend and targeting the right prospects. Even marketing or revenue…