Insights
Marketing Metrics: Impact versus Attribution
A B2B customer’s journey, while sometimes simple, is oftentimes classified as more of a complex maze with far-reaching activities. The journey takes place over time and throughout a variety of marketing channels. Because of these factors, it can be difficult to know how to show and measure the impact of your marketing efforts, which is…
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Faster Time to Revenue Means Ditching the Spreadsheet
We know that the average marketer spends 40% of their day collecting and analyzing marketing data from a variety of sources to ultimately organize and build fundamental reports. These are backbreaking and formidable tasks that are further complicated by siloed information. And after all the effort, the results are oftentimes questioned due to human involvement…
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What is RevOps?
What Are the Benefits of Revenue Operations? Create a more predictable revenue funnel while also providing the following benefits: Revenue Operations simplifies the work of marketing, sales, and customer success operations teams to help teams work faster and more efficiently. Better alignment between departments. According to research by SiriusDecisions, this alignment can drive up to 36%…
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Lessons Learned from a B2B Startup CEO During the 2020 Global Pandemic, Part 2
Transparency is Vital Global crisis aside, Vertify operates on transparency… As a leader, it is important for the entire team to know how the company is performing, where the challenges are, what the financial health of the company looks like, and what you are collectively doing to keep the train on the tracks. No, I…
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Salesforce Pardot and Vertify Integrate to Truly Validate Marketing’s Impact in Revenue
How can you easily make better decisions on marketing spend? The answer is through an integrated and automated marketing analytics solution. Marketing teams that can lessen their dependence on spreadsheets are in a much better situation to make defensible and more confident decisions regarding campaign spend and targeting the right prospects. Even marketing or revenue…
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Lessons Learned from a B2B Startup CEO During the 2020 Global Pandemic, Part 1
“If you do anything of significance in life, you know you never did it by yourself.” – Matt Klepac, Cofounder and CEO, Vertify As I reflect on 2020, I can’t help but be thankful for so many things. In times of stress and struggle, I tend to lose sight of success. I forget about the…
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PODCAST: From the Opera to the C-Suite: Taking the Leap and Founding a Company with Matt Klepac
Vertify co-founder and CEO, Matt Klepac, was invited to speak on the well-known Sales Hacker podcast with Sam Jacobs, Founder of Revenue Collective. From discussing the transition to entrepreneurship to camels versus unicorns, it’s an incredibly inspiring podcast! Take a listen here or read below for some of our favorite excerpts. Who is Matt Klepac…
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Top 5 Marketing Analytics Metrics for the Revenue-Driven Team
In today’s business climate, what does it take to run an effective marketing program that successfully captures the attention of viable prospects and then converts them into long-term customers? Identifying your overall business goals and then tracking the key marketing metrics that align with those goals should be your top priority. After all, if you’re…
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Leverage Connected HubSpot Data for Better Marketing Analytics
The Hubspot integration for Vertify RevOptics provides you with the most powerful way to track and manage the impact of all of your marketing efforts to bottom-line revenue. Visualize revenue generated from campaigns, granular level activities and strategies, while forming a better understanding of top-performing campaigns. RevOptics grants you the ability to break down sales…
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Elevate Your Revenue Impact with Marketo
Contact Bands, Data Hygiene, Connected Platforms The marketing automation tool has become the center of our marketing tech stack, and for good reason. Email, contact data, campaigns, and analytics are all valuable pieces of the marketing puzzle. But is your team leveraging every aspect of this powerful tool? A couple of weeks ago, we had…
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