Are you where your target audience is?
We’re joined by TrustRadius CEO & Founder, Vinay Bhagat to talk about today’s customer journey and how it shapes company initiatives…
– Consumers seek truth and transparency
– Companies have to work to be more client centric
– From customer reviews to product roadmap
“So much of the buyer’s journey is digital. You could argue that it’s a 100% right now and buyers are enabled to do their own research before they buy. They seek truth, they seek transparency. They don’t want marketing spin and sales spin…[because] reviews, if high quality, afford [the buyer] the ability to unpack and understand the whole truth about the product before they make a purchase.”Vinay Bhagat, CEO & Founder, TrustRadius