The American College of Surgeons Needed Data Integration Help

The American College of Surgeons, dedicated to advancing surgical patient care and maintaining ethical practice standards, sought a solution to streamline their data integration process. Facing the challenge of manually uploading lists from Aptify, a comprehensive CRM system for capturing and tracking member and non-member information, into Marketo Engage, a robust marketing automation platform, they turned to Vertify for assistance.

Integration is the answer

Vertify connected directly into Aptify via an ODBC connection and into Marketo Engage via their REST API. From there, Vertify facilitated the seamless transfer of a rich set of data from Aptify to Marketo Engage. This data included demographic data (such as name, email, and birth date), membership details (such as dues, status, and type), as well as specialty and medical schooling information.

Additionally, Vertify helped ACS architect a solution for their one-to-many relationship between their surgeons and the multiple hospitals they were affiliated with. Using a custom view in Aptify and a custom object in Marketo, ACS was able to further enrich their data and enable their marketing programs in Marketo.

This comprehensive automated data integration empowered The American College of Surgeons to enhance their segmentation and personalization capabilities in Marketo Engage, while eliminating the need to manually upload lists into Marketo and providing a solid foundation for more targeted and impactful marketing campaigns.

The results

As a result of this enriched data integration, The American College of Surgeons experienced a significant improvement in their email communication processes. The automation implemented by Vertify not only streamlined the task of reaching out to both current and prospective members, but it also enabled more sophisticated segmentation and personalization. With this enhanced capability, they have successfully tailored their campaigns to specific demographics, membership types, and specialties, leading to more relevant and engaging communication.

Vertify’s solution not only addressed the initial challenge of manual list uploads but also transformed the American College of Surgeons’ marketing approach. The ability to pull diverse data sets from Aptify into Marketo Engage has empowered them to create more targeted, personalized, and effective campaigns, marking a successful collaboration between the institution and Vertify.

Ready to streamline your business integrations and gain a unified view of your customer journey without the hassle of coding? Vertify is your solution. Our platform empowers you to orchestrate, integrate, and activate all your revenue apps effortlessly. Say goodbye to integration complexities with our drag-and-drop interface, and welcome real-time, automated data flow across your systems. Learn more about Vertify and elevate your business’s efficiency today.

The American College of Surgeons

The American College of Surgeons is dedicated to improving the care of the surgical patient and to safeguarding standards of care in an optimal and ethical practice environment. Click here to learn more about The American College of Surgeons.