SR Global: World’s Largest Event Promoter’s Data Flow & Analytics Dilemma A couple of years back, SR Global posed a question: We have registrant and attendee data from our ‘Learning and Education’ events in multiple different systems, and multiple departments across the globe need to see and take action on that data; how do we…
Contact Bands, Data Hygiene, Connected Platforms The marketing automation tool has become the center of our marketing tech stack, and for good reason. Email, contact data, campaigns, and analytics are all valuable pieces of the marketing puzzle. But is your team leveraging every aspect of this powerful tool? A couple of weeks ago, we had…
At Vertify, we are focused on addressing the need for connecting data, connecting teams and connecting people during a time when bringing people together is more important than ever. MarTech Stack with Limitations: Marketo + Mars CRM A perfect example of how Vertify serves our customers in this capacity is our work with Impax Asset…
CADimensions’ mission is to provide their customers with value-added solutions that empower them to impact the world. And external success starts with cohesive internal execution. MarTech Stack with Limitations: Marketo + NetSuite CADimensions’ current tech-stack includes Marketo for marketing automation and NetSuite for CRM. This combination poses challenges, as Marketo has many native integrations with…
Based in Salt Lake City, UT, GoEngineer delivers software, technology, and expertise that enables companies to unlock design innovation and deliver better products faster. Their assortment of offerings includes CAD design software and 3-D printing technologies along with training and support services. GoEngineer markets their offerings primarily to the end-user, i.e., the design engineers using…
Mentoring Minds, a growing online company that sells educator resources, implemented a customized version of Magento for their e-commerce platform. The challenge with this version of Magento is that its native integration component isn’t able to automatically sync data with a marketing automation system. The customer would either have to copy and paste data manually…