Vertify and Definitive Results Are Ushering In the Next Generation of Marketing Operations Together

About Definitive Results Definitive Results (DR) has proven expertise up-leveling teams’ marketing maturity by guiding companies through full utilization of their marketing automation instances, empowering the team to make informed, strategic go-forward decisions. DR brings the experience and resources to provide strategic guidance as well as hands-on support to empower teams to exceed their marketing…

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Trudging through the muck

Trudging Through the Muck

How to manage your marketing data cleanly and seamlessly. What’s the value of marketing analytics these days? So high, apparently, that companies plan to increase budgets for it over the next three years by 198%, according to a recent CMO survey. There’s little doubt that marketing analytics offers a treasure trove of customer information and performance…

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Normalization to Rationalization

Boost Marketing Efficiency and Outcomes Through Data Normalization Disparate data sources and marketing applications are leading to inconsistent and inaccurate data making it difficult for marketers to keep up with lead requirements and demonstrate marketing’s contribution to revenue. Marketing teams are used to hearing one thing over and over: “We need more leads!” The task…

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