With the advancement of technology and increased speed of communication, it is rare that one single, overarching campaign has the same effect on a mass of people and gets them interested in a product or service. In the past, marketers and advertisers would run generic, all-encompassing campaigns with hopes that it would appeal to everyone,…
Insights
Normalization to Rationalization
Boost Marketing Efficiency and Outcomes Through Data Normalization Disparate data sources and marketing applications are leading to inconsistent and inaccurate data making it difficult for marketers to keep up with lead requirements and demonstrate marketing’s contribution to revenue. Marketing teams are used to hearing one thing over and over: “We need more leads!” The task…
Don’t let Contact Data Control You
Here, at Vertify, we love data, some have even called us data junkies, but we know that not everyone feels the same way. We’ve decided to help out our fellow marketers with a few simple tips on data management. Realize that Contact Data is your Biggest Asset Marketers are busy folks – we often have…
DaaS What I’m Talking About
We’ve all heard about Software as a Service, or SaaS for short, but this blog is to discuss the new kid on the block – Data as a Service (DaaS). Before we get into the nitty gritty of DaaS, we should probably go back to the beginning and briefly explain the “as a Service” family. It…
Content Creation: Gearing Up for the Future
So we’ve talked about best practices for content marketers, but we haven’t really touched on just HOW to generate good content creation. If you want to produce great content, it’s time to leave ordinary behind and start creating unique and meaningful content that demands attention – especially in a competitive, crowded environment. Content creation falls…