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Account Engagement Scoring Best Practices
The lead hand-off process, i.e., determining when sales should engage with a qualified prospect, can be riddled with inconsistencies and ambiguity. The process is often an area of misalignment between sales and marketing leading to missed opportunities. Using account engagement scoring bridges this gap, leading to shortened sales cycles and more deals. If you’re unfamiliar…
Read MoreTop Email List Growth Strategies in 2020
Email is still one of the most used forms of communication in the business world, and email marketing is consistently one of the most prevalent marketing channels available. It makes up for a large portion of most company’s marketing efforts, primarily because it is simple, quick and, when done right, yields desirable results. But what…
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ABM Lessons Learned and the Scars to Prove it
Before any organization starts diverting existing marketing and sales resources to an ABM program, it needs to assess whether ABM is a strategy well-suited to its business model.
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How Top B2B Marketers Are Deploying ABM — Triblio Guest Blog
Vertify teamed up with Triblio, an account-based marketing software company, to explore how top B2B marketers are implementing ABM strategies. Read on to find out a few key tips and tricks to deploying a successful ABM strategy from guest blogger Phoebe Tran. No matter where you go, it seems that everyone is talking about account based…
Read MoreSegmentation For the Win
With the advancement of technology and increased speed of communication, it is rare that one single, overarching campaign has the same effect on a mass of people and gets them interested in a product or service. In the past, marketers and advertisers would run generic, all-encompassing campaigns with hopes that it would appeal to everyone,…
Read MoreNormalization to Rationalization
Boost Marketing Efficiency and Outcomes Through Data Normalization Disparate data sources and marketing applications are leading to inconsistent and inaccurate data making it difficult for marketers to keep up with lead requirements and demonstrate marketing’s contribution to revenue. Marketing teams are used to hearing one thing over and over: “We need more leads!” The task…
Read MoreDon’t let Contact Data Control You
Here, at Vertify, we love data, some have even called us data junkies, but we know that not everyone feels the same way. We’ve decided to help out our fellow marketers with a few simple tips on data management. Realize that Contact Data is your Biggest Asset Marketers are busy folks – we often have…
Read MoreDaaS What I’m Talking About
We’ve all heard about Software as a Service, or SaaS for short, but this blog is to discuss the new kid on the block – Data as a Service (DaaS). Before we get into the nitty gritty of DaaS, we should probably go back to the beginning and briefly explain the “as a Service” family. It…
Read MoreContent Creation: Gearing Up for the Future
So we’ve talked about best practices for content marketers, but we haven’t really touched on just HOW to generate good content creation. If you want to produce great content, it’s time to leave ordinary behind and start creating unique and meaningful content that demands attention – especially in a competitive, crowded environment. Content creation falls…
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