As the trend moves towards merging sales and marketing teams within companies to build revenue powerhouses, the alignment of sales and marketing systems takes on a new level of importance. Let’s break it down. Historically, the relationship between sales and marketing has been disjointed and distant, often resulting in unrealized goals and finger-pointing. While some…
You know the feeling when the bathroom faucet begins to leak. It starts as a slow drip, almost imperceptible. After a while it picks up in intensity and frequency until it wakes you up at 3:00 a.m. Then you finally decide to do something about it. Like the dripping faucet, data doesn’t go bad all…
How to manage your marketing data cleanly and seamlessly. What’s the value of marketing analytics these days? So high, apparently, that companies plan to increase budgets for it over the next three years by 198%, according to a recent CMO survey. There’s little doubt that marketing analytics offers a treasure trove of customer information and performance…
Prior to the pandemic, the staffing industry was only poised for modest growth of 3% according to market forecasts produced by research firm, Staffing Industry Analysts. In speaking with our customers in the staffing industry, they’ve reported that turbulent times tend to lengthen recruiting processes for certain industries while fast-tracking them for others. Amidst the…
Another year, another blank slate for brand new email campaigns! If you’re like us, you’re planning out your year with various campaign topics to address. Before you finalize your email campaign strategy, check out these 6 tips for a successful email marketing campaign to make sure you’re on the track to success this year: 1.…
We live in a world where we are surrounded by data – online behavior data, characteristic data, contact data, firmographic data, purchasing data, etc. It’s everywhere. Every human and business alike leaves behind a digital footprint. The businesses that are succeeding the fastest are those who have discovered how to effectively capture data, and more…
Inaccurate information can not only affect sales and productivity but credibility as well. Good data hygiene means taking the time to clean up, verify and organize data so that common issues like duplicates, mismatches, and missing elements no longer litter your CRM or Marketing Automation Platforms. Of course, there is no shortage of both free…
The lead hand-off process, i.e., determining when sales should engage with a qualified prospect, can be riddled with inconsistencies and ambiguity. The process is often an area of misalignment between sales and marketing leading to missed opportunities. Using account engagement scoring bridges this gap, leading to shortened sales cycles and more deals. If you’re unfamiliar…
Email is still one of the most used forms of communication in the business world, and email marketing is consistently one of the most prevalent marketing channels available. It makes up for a large portion of most company’s marketing efforts, primarily because it is simple, quick and, when done right, yields desirable results. But what…
Before any organization starts diverting existing marketing and sales resources to an ABM program, it needs to assess whether ABM is a strategy well-suited to its business model.