Blog, White Papers, & Customer Stories

By: Matt Klepac, Vertify CEO and Founder The term “integration” has become a buzzword in the world of business and technology. I should know as I have seen the word and its usage evolve from 2006 to today. I tossed this word around loosely in the early days, but now I own an integration-first business,…

By Matt Klepac, Vertify CEO & Founder Are you asking yourself, “Is it possible to integrate Salesloft with multiple instances of Salesforce?” If yes, this is the blog post for you. In short, the answer is yes! But, there are ways to do this properly so that it actually makes your life easier, not more…

In the fiercely competitive financial industry, credit unions are constantly striving to provide exceptional services and products to their members. To stand out in the marketplace and make informed decisions, credit unions must leverage their most valuable asset: data. Data is the lifeblood that fuels decision making, customer service, and overall operational efficiency. Credit unions,…

Marketing operations teams play a crucial role in the success of any modern business. Efficiently managing data, automating workflows, and ensuring seamless integration between marketing systems are essential for achieving marketing goals. Improving data efficacy and data sharing is a key component, if not the key component, for marketing operations success. Therefore, it seems logical…

By Matt Klepac, Vertify CEO & Founder Ask yourself this: has data become the lifeblood of your organization? It’s the key to understanding customer behavior, improving operational efficiency, and driving growth. After all, this is why I got into the data business in the first place. The complexities and the need were too great for…

By Matt Klepac, Vertify CEO & Founder Is your sales team constantly seeking ways to improve performance and efficiency? Of course they are! This has been an initiative since the dawn of B2B sales, and it will never go away. This is particularly critical for outsourced Sales Development Representative (SDR) companies, where generating high-quality leads…

By Matt Klepac, Vertify CEO & Founder It’s widely accepted that effective lead management and conversion are crucial for driving growth and maximizing revenue. However, manual lead management processes often prove to be time-consuming, error-prone, and inefficient.  Enter Vertify – a transformative solution that not only streamlines lead management but also pays for itself by…

By Matt Klepac, Vertify CEO and Founder In the modern business landscape, customer relationship management (CRM) and marketing automation have become indispensable tools for organizations aiming to streamline their operations and enhance customer experiences. I have personally been in the business of marketing for almost two decades now, so I have seen the launch and…

NOTE:  *The company Vertify assisted will be referred to as “Software Solutions, Inc.” (not their real name)* As eCommerce continues to transform and evolve, businesses are proactively addressing pain points and closing gaps to deliver seamless, omni-channel experiences for today’s discerning customers. Companies that strategically approach this challenge are not only innovating but also gaining…