Vertify and Definitive Results Are Ushering In the Next Generation of Marketing Operations Together

About Definitive Results

Definitive Results (DR) has proven expertise up-leveling teams’ marketing maturity by guiding companies through full utilization of their marketing automation instances, empowering the team to make informed, strategic go-forward decisions. DR brings the experience and resources to provide strategic guidance as well as hands-on support to empower teams to exceed their marketing goals. The DR team guides clients through improving their level of marketing maturity, aligning processes, integrations, training and platform knowledge transfer, and reporting to achieve their goals.

The power of the DR-Vertify partnership is our team being able to implement and nurture well developed technology solutions to some of the marketing automation providers’ less common, or most troublesome, challenges. Integrating multiple Marketo instances with one Salesforce instance?  Or still struggling with the duplicate issue created in Marketo?  Verify has the technology to solve these problems and Definitive Results has the know-how to integrate these fixes into your stack and marketing operations processes all while continuing to advance your use of the systems.

“We are so excited to add to DR’s amazing martech services by partnering with Vertify to bring additional power and solutions to our clients!” says Carly Schrager, Definitive Results CEO.

From Marketing Automation to Marketing Operations, The Most Successful Organizations are Using Definitive Results

U.S. based marketing organizations have magnified their need to empower marketing operations and its growing importance while leveraging the technology that’s under its purview. Vertify is delighted to partner with Definitive Results to lead the underlying transition of those organizations for both of their existing sets of customers. 

Vertify and Definitive Results will work together to implement the Vertify automation and integration platform which then enables the strategy and processes that Definitive Results has suggested for U.S. based marketers. Vertify customers will have the option to work with Definitive Result’s team through marketing automation tool selection to implementation and optimization. They will get access to inventory and audits as well as change management and education on a per project or managed service basis. 

“The legacy approach to marketing operations that includes technology and processes has changed dramatically with the evolution of MOPs as a function,” said Wayne Lopez, Chief Product Officer. “The marketing operations function is now more strategic than ever. Customers of Definitive Results and Vertify will now enjoy a more thoughtful, embedded and comprehensive approach that not only sets up the marketing and revenue teams for success but truly the entire organization.”

Catch both organizations locally

Look for both organizations to team up in the coming months to bring their technology and expertise in areas such as Data Management, Data Quality, Marketing Automation and others at local lunch & learns and executive dinners. 

Start working with Definitive Results and Vertify today

If you’ve thought about how to get the advisory services combined with the right technology that actually root themselves in results, now is a good time to engage with the Vertify and Definitive Results joint partnership. The team can help you with use cases such as:

  • Revenue Reporting and Analytics
  • Integration Optimization
  • Enhanced Targeting and Personalization
  • Lead Process Efficiency

Click here to get started!