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Lead Management
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Customer Nurture Churn Reduction
Sales Personalization
Multi-CRM Integrations
Revenue Impact Reporting
Outbound Automation
AI EnablementUse Cases
How the CMO of a recruiting firm saved millions of $$ fixing this one problem!
Where are you on your customer data journey? Download the document below to identify where you are on your data journey… …and plot a plan for optimization!
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How a Mid Market Manufacturing Company Uses Vertify to Connect Marketo Engage With Multiple Dynamics CRMs
When this manufacturer purchased Marketo Engage as their Marketing Automation Software, they quickly discovered that Marketo’s native integration with Microsoft Dynamics wouldn’t work for them since they had two Dynamics instances they needed to integrate with Marketo – one for their US division and one for their EU division. So, they turned to Vertify to…
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Vertify Customer Case Study: Helmerich & Payne
How H&P is focused on hyper-segmentation and alignment for improved marketing programs through Vertify to better personalize and target H&P is the No. 1 Land Driller in Texas, Mid-continent, and Onshore Gulf Coast region. With over 7,000 employees they service over 192 rigs across this region. To say they are in demand would be an…
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A business advisory company had an inability to nurture leads and report effectively across multiple CRMs and databases.
Adopting marketing automation was critical to the 2021 global marketing strategy as this company shifted to a more customer-centric approach, providing a more personalized and targeted approach in their efforts to attract new leads for the range of product offerings provided by this company. But, with 10 different revenue apps, including multiple CRMs spread across…
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Tyson Foods – A global food service company had a multi platform data flow dilemma.
In 2020, a global food service company posed a question: We have prospect, customer, and purchase information in multiple systems across the globe; how do we integrate our tech stack and eliminate data silos across teams? RevOps Automation is the answer…IT was having to do manual data pulls and uploading that data into the various…
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Use Case – End of Quarter Marketing Planning…and Review
September is finally upon us and fall is about to be in full swing. Unless you live in Austin like most of the Vertify Team and the trees are not quite turning colors yet. Consider yourself lucky if they are. For most organizations that follow a calendar quarter, now is the time to start reviewing…
Read MoreUse Case – What We Did When Marketing Win Rate Was Decreasing
Sales Team We’ve historically been a partner and sales sourced company. Oddly enough we had success in 2020 shifting to more marketing sourced so that we could have a healthier ratio AND a more cost effective ratio. We started 2021 off at 50% for our Marketing Win Rate. We have a pretty strong sales team…
Read MoreUse Case – What We Did When Average Days From Campaign to Revenue Was Increasing
Sales Team We wanted to qualify faster in the prospecting phase. Of course at Vertify we’ve automated a lot of our processes but we found a way to personalize the outreach. We experimented with Calendly in a response; this works well for Sub $13k products vs. automating a call task in the CRM. Automating a…
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NetSuite & Marketo: Integrate to Get More From Your Tech Stack
One of The Best NetSuite Marketing Integrations is with Marketo During the past few years, hundreds of companies have found out one of the best NetSuite marketing integrations is with Marketo. Leading integration technology providers created solutions to integrate lead syncing, personalization, and overall marketing attribution reporting. Some have also assisted with thought leadership and…
Read MoreVertify Data Cleansing FAQs
The data cleansing process involves detecting and/or removing corrupt or inaccurate records from a set of data. Through data cleansing, you can identify which contacts in your database are incomplete, incorrect, inaccurate, or irrelevant. Got a question about data cleansing? You can probably find an answer in our B2B Data Cleansing FAQs below. 1. What…
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